Opinion
Responsible marketing in crypto cultivates transparency, education and trust, serving as a critical tool for project legitimacy and industry growth.
Samantha Yap
Samantha Yap is the founder and CEO of YAP Global — an international PR firm with a focus on helping meaningful fintech, blockchain and cryptocurrency companies tell their story on the global stage. Samantha is a fintech, blockchain and cryptocurrency media specialist with past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur and Hong Kong. Prior to delving into fintech PR, she worked at Channel NewsAsia in Singapore as a broadcast journalist and current affairs producer.
Marketing shouldn’t be the scapegoat in crypto - Opinion
Despite Its Success, Ethereum Doesn’t Get Media Attention It Deserves Ethereum celebrates its fifth anniversary but can’t seem to step out of Bitcoin’s shadow in the mainstream press.
- Opinion
Defending Bitcoin’s Integrity in the Great Twitter Hack The recent Twitter hack has placed the words “Bitcoin” and “scam” in one headline again, though Bitcoin has nothing to do with it.