Innovation Circle Sports NFTs need a rebrand: What has gone wrong before and what needs to change? Assets must be fan-focused, and clubs must work harder to have a grown-up, fan-centric approach to their NFTs — otherwise, their attempts to sell NFTs will end up cartoon-like, too.
Innovation Circle How NFT agencies can overcome operational challenges and build trust Given the relative novelty of the NFT space, those wishing to get involved are still very much in need of guidance.
Innovation Circle The sports industry and its relationship with NFTs At the core, NFTs are digital collectibles often featuring images and videos that can be traded online.