Light and Wonder continues to expand its slot machine and social gaming enterprise with an investment in European slots company Bang Bang Games.
The Nevada-based gaming studio will look to use its position to give Bang Bang Games access to the North American market.
The investment is part of the company’s Spark program that aims to provide a platform for emerging gaming studios that do not have remote servers.
The program utilizes innovative new gaming creations and uses the company’s reach to distribute worldwide. The website reads, “You focus on crafting the next generation of content, while we ensure it reaches top operators and players worldwide.”
Bang Bang Games CEO, Frank McPolin sees the investment as a big opportunity for the London-based company. He commented, “We’re incredibly proud to take this next step in our journey with Light & Wonder. Being part of the Light & Wonder™ Spark program has already opened up fantastic opportunities for us, and this investment is a strong endorsement of the work we’re doing.
“With Light & Wonder’s support, we’re in a great position to build on that momentum, grow our reach, and deliver even more bold, creative content to players globally.”
Light & Wonder continues to expand
The company has gradually focused more and more on casino gaming and this latest acquisition marks another step to expand their iGaming arm. In 2023, they took full ownership of SciPlay, a major developer of social gaming, for a fee of $422 million.
The expansion into the growing social casino market led to increases in revenue. In 2024, the company reached $821 million, with social gaming a significant contributor.
Additionally, the gambling tech firm has been exploring blockchain technology and NFT integration.
Cornering the casino market
As a result of diversifying their portfolio, Light & Wonder aims to compete across the gambling industry, in brick-and-mortar casinos, online casinos, social gaming, and the crypto betting world.
It is a smart strategy considering the diversity in the gambling market at the moment. A report last week showed that unregulated forms of gambling, such as sweepstakes casinos and prediction markets, account for more revenue than the legal sector.
Tariffs on imports from China could also impact the reach of Asian gaming suppliers and spell good news for American-based companies.
This week, LT Game announced it would no longer be competing in the US market.
A future strategy of expansion into social gaming and crypto betting looks a good bet for gaming companies under the current administration.
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