Crypto-first company BC.GAME has partnered with Colby Covington, a top-ranked UFC fighter, and has launched a charity community initiative.
The partnership got underway with a street charity event in Miami, which aims to support individuals in need. At the event, Covington handed out food and water to people experiencing homelessness and ensured access to basic necessities.
BC.GAME is a large crypto iGaming platform. The company recently launched its $BC token on the Solana blockchain, delivering a $400 million airdrop in the process.
Covington commented: “I believe in taking action when it comes to making a difference. It’s not about talking, but about showing up and helping out when people need it most.”
This is the first activation between BC.GAME and the newly announced brand ambassador. The company has teased that “this event was just the start,” and that there will be plenty more charity events planned in the coming months.
The company emphasized that the focus “will remain on supporting communities where help is most needed, with Colby continuing his role in raising awareness and providing aid through these hands-on projects.”
BC.GAME’s Growing Presence in Sports Through Crypto Sponsorships
BC.GAME has several notable sports partnerships. Perhaps the most high-profile is the English Premier League soccer club Leicester City Football Club.
Recently, TGP Europe, an Isle of Man-based company that operates several white-label websites for operators, was ordered to shutter Stake.uk.com amid a United Kingdom Gambling Commission investigation into the crypto giant’s marketing activities.
Accessing the UK market through a white-label solution is popular for those looking to gain access to some of the sporting world’s most attractive sponsorship properties. Crypto iGaming company BC.GAME shut its UK operations at the tail end of last year, but its logo remains on the front of top-tier soccer club shirts.
The company claims to have “led initiatives to give back to the crypto community,” such as $BC airdrops, which are tradeable or can be used on the platform. The charitable initiative, it claims, is a “natural extension of that philosophy.”
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