Scientific Games announced Tuesday the renewal of the global lottery company’s licensing agreement with Gaming Realms for the iconic SLINGO brand, continuing the exclusive partnership for five more years.
Scientific Games, Gaming Realms contract renewal brings SLINGO-branded retail, digital lotteries to multiple countries
This contract renewal brings SLINGO-branded retail and digital games to lotteries in Australia, Canada, Europe, New Zealand, and the U.S.
Scientific Games is the industry’s leader in omnichannel game categories and licensed brands. The company will continue to expand its portfolio of SLINGO-branded instant scratch games to include terminal-generated instant win games, such as Fast Play and monitor games like KENO, in addition to iLottery and second-chance promotional games.
Tina Hoover, VP of Licensing for Scientific Games, said: “We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging SLINGO lottery experiences. The brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While SLINGO is consistently a top five brand in lottery instant scratch products, the brand’s potential in the eInstant products space is unlimited.”
SLINGO launched as a combination of slots and bingo on the AOL Games platform in 1996, when public access to the internet was relatively rare. It quickly became the most popular game on the platform and has only grown in popularity since then.
SLINGO lottery games in Canada, the U.S. represent over USD 1.9 billion in retail sales
Since 2001, SLINGO has pleased millions of lottery players with its unique bingo-like gameplay. The brand’s popularity continues to rise, especially in extended-play games that have seen substantial growth.
As of January 2025, SLINGO lottery games in Canada and the U.S. alone represent more than USD 1.9 billion in retail sales.
Mark Segal, CEO for Gaming Realms, said: “We’re excited to renew our collaboration with Scientific Games, further extending the reach of the SLINGO franchise in the lottery market. The renewal illustrates the brand equity SLINGO commands across multiple verticals in the gaming and lottery space. We’re very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together.”
Scientific Games has a portfolio representing more than 100 licensed brands. The global provider is the world’s largest lottery games company, supplying retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries worldwide.
Explore more articles like this
Subscribe to the Markets Outlook newsletter
Get critical insights to spot investment opportunities, mitigate risks, and refine your trading strategies. Delivered every Monday
Cointelegraph is a free to read website, by purchasing a product through affiliate links in our content, we may earn a commission at no extra cost for our readers. Which will allow us to finance our operations and continue with our research work for our readers. We ensure all recommendations go through in-depth editorial checks to maintain accuracy and quality. You can learn more about this on Content Guidelines and How We Rate pages.
