Key takeaways

  • Jim Cramer made investing exciting and accessible through his CNBC show Mad Money. Using catchphrases and quick advice, he transformed stock market commentary into a show. 
  • Cramer has loyal fans, but many traders criticize his inconsistent picks and sensationalism, debating whether he’s an educator or entertainer.
  • Cramer successfully predicted long-term winners like Apple, Nvidia and Amazon. But his poor calls, such as on Bear Stearns and Meta, fuel the “Inverse Cramer” meme. 
  • Cramer uses company analysis, market trends and macro news to pick stocks. He often ties picks to broad narratives, making them easier for retail investors to grasp.

For anyone who thought stock investing was dull or too complicated, one high-energy personality changed the game: Jim Cramer. As the animated host of CNBC’s Mad Money, Cramer turned the dry world of stock tips into a full-blown performance — complete with sound effects, bold takes and unapologetic enthusiasm. 

More than just entertainment, he helped demystify the markets for millions of retail investors, turning Wall Street jargon into something everyday investors could understand.

Yet many often vilified him, accusing him of inconsistent calls, sensationalism and even market manipulation. His dramatic flair sparked debate over whether he was an educator or an entertainer. 

This article dives into Cramer’s rise, his polarizing impact on stock markets, and why his advice ignites both loyalty and contempt.

Jim Cramer: The face of stock market showbiz

A high-energy guy with rolled-up sleeves, showcasing a baseball bat, talking about the stock market as if it’s a rock concert. That’s Jim Cramer for you, the larger-than-life host of Mad Money with Jim Cramer, a weekday show on CNBC. Cramer is a Wall Street veteran on a “mission” to make investing less intimidating for anyone who has no experience in stock trading.

Before becoming a household name, Cramer was a big deal in finance, running a successful hedge fund and co-founding TheStreet.com, a site known for financial news and tips. Years on Wall Street helped him understand stock trading inside out. In 2005, he swapped the trading floor for the spotlight, launching Mad Money — a show that blended stock tips with theatrical flair, part investment guide, part financial circus.

Cramer with his spouse Lisa Cadette Detwiler (m. 2015) on the sets of Mad Money

With his rapid-fire delivery of stock trading, Cramer turned stock talk into must-watch entertainment. A highly engaging presentation is something that helps him stand out from the crowd.

Whether you like him or not, you can’t deny his impact. Mad Money has hooked millions, triggering watercooler chats and drawing room discussions about stocks and portfolios. Some call his predictions wild or inconsistent, but that hasn’t dimmed the charm he rubs on his audiences. 

Apart from Mad Money, Cramer also co-anchors Squawk on the Street, a daily CNBC program about the stock market. Beyond the screen, Cramer is a best-selling author and columnist, offering stock market advice to regular people so that they can take charge of their own investments. Cramer earned his bachelor’s degree from Harvard University in 1977 and his Juris Doctor (law degree) from Harvard Law School in 1984. 

Cramer’s influence is massive, which is reflected in the statistics. His show Mad Money has been on the air since 2005. As of July 2024, Mad Money averaged approximately 127,000 viewers per episode. Mad Money has been consistently among the top-rated shows on CNBC. His X account has more than 2.2 million followers as of April 18, 2025. Moreover, he has authored several best-selling books, including Jim Cramer’s Real Money and Getting Back to Even.

Whether you are a fan or a skeptic, his mannerisms have changed how America talks about money. From TV to books to X, he keeps the stock market buzzing with his engaging voice.

Did you know? Jim Cramer co-founded TheStreet, one of the first online platforms dedicated to financial news and analysis. Launched in 1996, it helped bring real-time market updates to a broader audience long before social media took over finance news.

Jim Cramer’s stance on crypto

Cramer’s views on cryptocurrency have evolved with time. Initially, he was skeptical of Bitcoin (BTC) and other digital assets but warmed up toward crypto during the 2020–2021 boom. He invested in BTC and Ether (ETH), even calling Bitcoin “digital gold.” He was positive toward blockchain technology’s potential and showed interest in crypto’s role in financial innovation.

But his opinions often shifted with the market conditions. During the 2022 crypto crash, Cramer became quite critical of cryptocurrencies, advising investors to avoid risky crypto bets. He called lesser-known coins “speculative nonsense” and questioned their value. His quick changes of opinion — sometimes positive, sometimes negative — have upset crypto enthusiasts several times.

Cramer has cautioned about unregulated crypto platforms and has been a supporter of stronger regulations governing crypto. He stressed protecting investors, saying strict regulations will help stop fraud and chaos.

In October 2023, Cramer demonstrated a bearish stance on crypto, saying he had sold most of his Bitcoin holdings in 2021, following China’s crackdown on crypto miners. This was contrary to the views of billionaire hedge fund giant Paul Tudor Jones, who said he was a fan of Bitcoin. In March 2024, though, Cramer took a U-turn, declaring Bitcoin to be a technological marvel that would stay.

At the start of 2025, though, Cramer set the record straight on crypto, arguing that crypto is a plausible story. He stated that he owned crypto and believed that national debt worries would stay. He further joked that even though he’s been recommending gold and Bitcoin for a long time, he still gets a lot of criticism from investors.

Cramer opines that regardless of whether you are investing in stock or cryptocurrencies like BTC and ETH, you need to take cost basis into account.

Jim Cramer’s take on Trump’s tariff policy

Cramer’s approach regarding US President Donald Trump’s tariffs reflects a mix of market realism and investor psychology. He has been a staunch supporter of tariffs, arguing that free trade has been detrimental to the interests of the American economy. He holds free trade responsible for the downfall of small towns in the US, as the focus on cheaper imports destroys businesses and jobs there.

In the aftermath of Trump announcing a 90-day pause on most of his reciprocal tariffs, excluding China, Cramer advised investors not to panic sell, be greedy or overly bearish, and not to bet against strong companies. 

“Nobody ever made a dime panicking,” Cramer stated in an episode of his show, pointing out that stockholders often gain most of their annual returns during just a few key trading days. 

Cramer highlighted the unpredictability of Trump’s policy decisions. He noted that while Trump’s leadership brings uncertainty for investors, he is likely to modify his strategies if they harm stocks. 

Cramer talking why you need a boring portfolio

How Cramer picks stocks and explains his choices

Cramer’s research for picking stocks is three-pronged: fundamental company analysis, market trends and current news. He takes into account a company’s earnings, revenue growth and profits. He also considers the macroeconomy, industry trends and company leadership. Cramer often focuses on stories or themes shaping investor feelings, like new tech, changing consumer habits or global events.

On Mad Money, Cramer explains his choices with simple analogies and catchy phrases to clarify tricky ideas for regular investors. He answers viewer calls to discuss specific stocks, combining chart patterns with big-picture economic factors. He’s known for quick reactions to news or market changes. Through his Action Alerts PLUS portfolio, a newsletter from TheStreet, he often shares trading-related information and market insights.

Action Alerts Plus from TheStreet

Cramer’s methods seem rash or too focused on excitement, but fans like his enthusiasm and knowledge. In the end, his approach blends teaching, fun and stock picks into a lively TV show.

Did you know? Cramer managed his own hedge fund, Cramer Berkowitz, from 1987 to 2001, reportedly delivering an average annual return of 24%. He retired from fund management to focus on media and education.

Instances when Cramer’s calls emerged as winners

Aligning long-term outlook with transformative industry trends, Cramer made several successful recommendations that highlight his career. Here are a few notable and successful picks of Cramer:

  • Apple (AAPL): As early as the mid-2000s, Cramer emerged as an advocate of Apple’s stock, urging investors to buy and hold the stock. He cited the strength of its ecosystem, innovation under Steve Jobs and, later, Tim Cook’s leadership. His bullish stance paid off significantly, as Apple became one of the most valuable companies in the world. AAPL, which closed at $1.53 on March 7, 2005, jumped to $239.07 on March 7, 2025.
  • Nvidia (NVDA): Cramer identified Nvidia’s long-term potential early, particularly in AI and gaming chips. He frequently highlighted the role AI and chips would play in powering next-generation technologies. He encouraged investors to view Nvidia as a growth stock rather than just a semiconductor play. Nvidia’s explosive rise in the 2020s validated this call. NVDA, which traded at $0.8086 on Dec. 28, 2015, skyrocketed to $110.56 on March 6, 2025.
  • Salesforce (CRM): Supporting Salesforce early, Cramer predicted it would become a dominant player in cloud computing and enterprise software. As the company expanded through acquisitions and organic growth, his prediction held strong. CRM, trading at the high of $37 in January 2011, shot up to the highest closing price of $367.09 in Jan. 2025.
  • Amazon (AMZN): During periods of skepticism about Amazon’s profitability, Cramer remained optimistic. He recognized Jeff Bezos’s long-term vision and the potential of Amazon Web Services (AWS), which eventually became a major profit driver for investors. AMZN, which closed at $2.94 in January 2009, increased to $212.28 (close price) in February 2025.

How Jim Cramer made stock picks loud, fun and unforgettable

Cramer’s CNBC program Mad Money, which started in 2005, established him as a financial adviser and entertainer. Using his experience as a hedge fund manager and TheStreet founder, Cramer explained how Wall Street worked for regular people. He made the stock market easier to understand and fun for his viewers. 

Unlike usual finance shows that have a serious tone, Cramer brought excitement, drama and strong opinions. With phrases like “Booyah!” and props like alarms, charts and sound effects, he made it a lively show to make investing feel thrilling. Each episode discusses stock picks, market trend explanations and live viewer calls, mixing learning with fun.

Cramer successfully turned financial discussion into a TV show and changed how millions view the market, making investing a mainstream topic. Through Mad Money, Cramer didn’t just share stock tips — he created a brand that taught, stirred debate, and entertained the audience. He started the era of personality-driven financial media.

Did you know? Cramer’s Mad Money debuted on CNBC in 2005 and has aired over 3,000 episodes. With his signature props and catchphrases, he made stock market talk a part of primetime TV.

Instances when Jim Cramer predictions proved wrong

Cramer’s high-profile stock recommendations have occasionally missed the mark, drawing scrutiny from investors and media. Below are instances where his calls were wrong or poorly timed:

  • Meta (META): In 2022, Cramer recommended buying Meta (formerly Facebook) during its stock price slump. However, Meta’s stock continued to slide due to weak earnings, heavy metaverse spending and advertiser pullbacks. He later reversed his stance, admitting that the call was misplaced.
  • Netflix (NFLX): Cramer remained optimistic about Netflix even as the company was losing subscribers and facing tougher competition. The stock plummeted as Netflix reported poor performance. Many analysts viewed his upbeat outlook for Netflix as overly hopeful.
  • Coinbase (COIN): During a volatile period for crypto markets in 2022, Cramer favored Coinbase, the cryptocurrency exchange. As Bitcoin and other cryptocurrencies fell, Coinbase’s stock also went down, leading to accusations that Cramer underestimated the sector’s risks.
  • General Electric (GE): Cramer was always bullish on General Electric, a former industrial powerhouse. However, GE’s stock crashed in the 2010s due to mismanagement, excessive debt and a failure to adapt to market shifts. Many investors were disappointed by his earlier optimism.
  • Bear Stearns (BSC): In early 2008, Cramer told viewers on Mad Money not to sell Bear Stearns, even though worries about the company’s financial health were growing. Just days later, the investment bank collapsed under the pressure of risky mortgage-backed investments. This call is widely seen as one of Cramer’s biggest mistakes and a key moment in the 2008 financial crisis.
  • Lehman Brothers (LEHM): Similar to Bear Stearns, Cramer expressed confidence in Lehman Brothers before its 2008 bankruptcy, another casualty of the financial crisis. While not as widely publicized as the Bear Stearns call, it added to the narrative of Cramer misjudging the severity of the banking sector’s issues.

Critics often point to these misses to argue that his bold predictions can be hit-or-miss. But Cramer’s supporters argue that his overall track record includes many successful calls as well and that no investor is immune to mistakes in a volatile market.

Did you know? In 2022, Cramer publicly apologized for overhyping Meta (Facebook), admitting his mistake after the stock dropped significantly. The incident renewed debates about his influence on retail investors.

The “Inverse Cramer” phenomenon

The “Inverse Cramer” phenomenon is the idea that going against Cramer’s stock picks might help you make more money. It’s a playful mix of humor and suspicion about the lively financial TV host’s track record with stocks. When Cramer praises a stock, some internet traders jokingly say it’s time to sell, and when he slams one, they go on buying.

The idea of Inverse Cramer has spread like wildfire on social media sites like X, Reddit and TikTok. Memes, video snippets and charts of Cramer’s past flops — such as Bear Stearns or Coinbase — pop up everywhere, turning “inverse investing” into a viral gag among everyday traders and finance influencers. The lighthearted teasing hinges on the fact that Cramer’s bold predictions don’t always match what the market does.

The joke became real in October 2022, when the Inverse Cramer ETF (ticker: SJIM) was officially filed with the US SEC under the Northern Lights Fund Trust IV. The fund aimed to take positions directly opposite to Jim Cramer’s public stock picks. While it gained viral attention, the ETF was eventually liquidated, with its final trading day on February 13, 2024.

Though often exaggerated for laughs, the Inverse Cramer meme reflects a deeper skepticism toward TV-based financial advice — and highlights just how unpredictable markets can be.

InverseCramer's take on Cramer's advice

Why traders criticize Jim Cramer

Many traders are critical of Cramer, as they feel his advice is inconsistent and sensational. As the host of Mad Money, he gives quick, strong opinions about the stock market, often in a very dramatic way, and flips positions too quickly. 

Critics argue that this misleads retail investors by oversimplifying complex market dynamics or flipping positions too quickly. Previously, he has made several wrong recommendations, which has created doubts about how good his predictions actually are.

Cramer has also faced accusations of trying to manipulate the market or create hype. Some traders claim that Cramer’s stock picks create temporary price surges as retail investors rush in, only to be left holding losses once the hype fades. This has contributed to the rise of the Inverse Cramer meme, where traders jokingly profit by doing the opposite of his recommendations.

Crypto traders haven’t spared him either — especially after his swings from calling Bitcoin a bad investment to praising it as a “technological marvel.” While Cramer insists his goal is to educate and promote transparency, many in the crypto space see him as emblematic of outdated financial media — loud, reactionary and out of touch with decentralized markets. Still, despite the criticism, Cramer’s influence on retail audiences remains hard to ignore.

In response to criticism, Cramer has defended his transparency and claimed his mission is to educate the public, not mislead them. He points to his decades of market experience and insists that investing always carries risk. Cramer responds to traders’ scrutiny in interviews and on social media, occasionally admitting mistakes but often doubling down on his approach. Despite the backlash, his influence in financial media remains significant.

Mad Money or misguided advice? The debate around Jim Cramer continues

Your opinion on whether the criticism of Cramer holds substance or not depends on your perspective. Critics argue that his loud, high-energy style blurs the line between entertainment and financial advice, potentially steering inexperienced investors toward risky, emotion-driven decisions.

At the same time, many think the criticism goes too far. His loyal viewers say Cramer urges people to research independently and often warns that investing is risky. Moreover, his show, Mad Money, aims to make markets understandable for everyone, not serve as a strict trading guide. Many everyday investors value his suggestions and view him as a passionate, though flawed, supporter of small investors.

Cramer expressed skepticism about major crypto exchanges, particularly Binance, questioning their legitimacy and even comparing them unfavorably to traditional platforms like DraftKings. Yet, in January 2024, he made a notable reversal — calling Bitcoin a “technological marvel” and admitting, “You can’t kill it.”

This shift highlights a broader issue in financial media: the tension between flashy presentation and reliable guidance. Cramer’s energetic style may be entertaining, but it can be misleading if viewers take his opinions as financial gospel. While much of the criticism has historically centered on his stock picks, it’s increasingly clear that the concerns also extend into his crypto commentary. 

The complaints aren’t without merit, but placing all the blame on Cramer ignores a critical truth — audiences must take responsibility for evaluating financial advice through the lens of their own goals and risk tolerance.