As Bitcoin’s popularity increases day by day, the word “Bitcoin” itself is becoming a buzzword. It is no surprise therefore that when it comes to virtual real estate, the domain is akin to the Madison Avenue in the world of cryptocurrencies. 

Currency of the people, by the people, for the people 

Now this digital property has a new owner, Nic Cary, who founded in 2011. Last Thursday, Nic signed an agreement for an undisclosed sum that seals his company’s ownership of the prestigious domain for the next 5 years. 

Essentially, is now Blockchain, whose logo is now visible at the bottom of the homepage. Cary has transformed the website into a sort of fountainhead for Bitcoin users. In large block, bold letters, the domain is the first thing you see upon entering the site along with the slogan: “Currency of the people, by the people, for the people.” 

One-stop shop 

The site provides an e-wallet service via Blockchain, a news section linking users to, and a search function,which allows visitors to explore statistical information on everything Bitcoin-related from the latest transactions to mining pool stats. 

The domain name will be used as an “acquisition funnel into existing Blockchain products,” said Dan Held, Blockchain’s product director.