As Bitcoin’s popularity increases day by day, the word “Bitcoin” itself is becoming a buzzword. It is no surprise therefore that when it comes to virtual real estate, the bitcoin.com
domain is akin to the Madison Avenue in the world of cryptocurrencies.
Currency of the people, by the people, for the people
Now this digital property has a new owner, Nic Cary, who founded Blockchain.info in 2011. Last Thursday, Nic signed an agreement for an undisclosed sum that seals his company’s ownership of the prestigious domain for the next 5 years.
Essentially, bitcoin.com is now Blockchain, whose logo is now visible at the bottom of the homepage. Cary has transformed the website into a sort of fountainhead for Bitcoin users. In large block, bold letters, the bitcoin.com domain is the first thing you see upon entering the site along with the slogan: “Currency of the people, by the people, for the people.”
The site provides an e-wallet service via Blockchain, a news section linking users to zeroblock.com
, and a search function,which allows visitors to explore statistical information on everything Bitcoin-related from the latest transactions to mining pool stats.
The Bitcoin.com domain name will be used as an “acquisition funnel into existing Blockchain products,” said Dan Held, Blockchain’s product director.
“Blockchain.info” is aiming to establish itself as a prominent player in the cryptospace by becoming the go-to service users will associate with the Bitcoin brand. Comparably, it can be said that the new site is a one-stop shop to Bitcoiners like bloomberg.com
is to Wall Street traders.
While the Bitcoin.com domain is probably one of the most notable acquisitions for Blockchain, it is not the first such acquisition, as the company has been expanding its portfolio of products with the addition of the RTBC trading platform last month and the ZeroBlock pricing app back in December.