Binance, the world's largest cryptocurrency exchange by volume, announced the launch of its customer service center, Cointelegraph Turkey reported.
Binance picked Turkey, where it established a local entity roughly two years ago, as the pilot country for its new service.
A possible reason for Binance to pick Turkey is the high volume of traffic the exchange is getting from the country.
Similarweb data shows that Turkey accounts for over 7% of the desktop browser access to Binance's primary platform.
Binance will provide its Turkish customers with 24/7 customer care support through its app, according to an announcement shared with Cointelegraph Turkey.
The exchange is preparing to expand the service worldwide provided the pilot test in Turkey becomes successful.
Cointelegraph reached out to Binance for more details, and this article will be updated when more information is available.
"We provide customer support only via texting, and in the forthcoming period, we aim to roll this service also via phone in all countries."
According to the announcement, Binance will offer customer support in Turkish, and it will be provided only through the app. The exchange explained that this goal is to put an end to fraud cases before they even begin.
With the new service, customers in need of help will be contacted through the application, and a conversation will start when the customer accepts the call.
Apart from expanding its services and improving the user experience, the exchange is also looking to grow its presence in traditional markets by investing in companies from each economic sector.
To enhance crypto adoption and diversify its business, Binance CEO Changpeng Zhao believes "forcing traditional companies to adopt crypto will put pressure on the slow-movers and increase market competition."