Food delivery platform Grubhub has partnered with Bitcoin rewards app Lolli to give hungry people the opportunity to earn crypto back on their orders.
In a Wednesday announcement, Lolli said Grubhub customers would be able to earn $1 in Bitcoin (BTC) rewards each time they used the platform’s extension or app. The funds will be available for transfer or storing in a user’s Lolli wallet after earning more than $15, or roughly 0.00026 BTC at the current price of $58,458.
“We must make Bitcoin a part of everyday life,” said Lolli co-founder and CEO Alex Adelman. “Food delivery is a ritual for many and Bitcoin rewards makes Bitcoin a part of that ritual.”
Launched in 2018, Lolli has teamed up with more than 1,000 merchants to give customers the opportunity to receive BTC rewards when shopping online, including major brands like Microsoft and Macy’s. In July, the platform closed a $10 million Series A funding round led by Acrew Capital, aiming to scale its services to a wider audience. This followed a $5 million funding round in March from investors including Seven Seven Six, the venture capital firm co-founded by Reddit executive chair Alexis Ohanian.
Lolli is not the only platform or brand name to try and serve up crypto adoption alongside a meal. In November, Burger King customers in the United States had the opportunity to earn BTC, Ether (ETH), and Dogecoin (DOGE) through Robinhood after spending $5 or more at the fast-food chain. Landry’s Restaurant Group — the company behind the Bubba Gump Shrimp Company — announced a similar initiative last month for diners to earn $25 in BTC for every $250 spent.
According to data from Cointelegraph Markets Pro, the price of Bitcoin is $58,458 at the time of publication, having fallen more than 15% since reaching an all-time high of $69,000 on Nov. 10. Cointelegraph reported that the crypto has seen rejection at $60,000 more than once since dropping under the key level in November.