Looking back at the 1990s, we live in a vastly different era from the times of the internet being considered a “passing fad.” It was at this time that many were turning their back on the technology due to its high access fees, as critics shared their skepticism of the technology’s limitations.

Many are quick to poke fun at these predictions now, seeing how much the internet has changed how the world conducts business, interacts with each other and generally improves the quality of life. However, they fail to see a similar parallel that can be drawn to the blockchain and cryptocurrency industry today. At present, skeptics have said this industry is overhyped and, as a result, fail to imagine the opportunities this new technology could unlock for everyday people.

These technology shifts are now expected, even predicted, as the natural response from humans is anxiety and fear. As history repeats itself once again, it only becomes a matter of time before blockchain takes to the world like its successor, the internet, and one’s family members begin asking for help with their nonfungible tokens (NFTs) instead of making a post on Facebook. The only thing lacking is clear utility and a carefully defined benefit to the masses.

Ekta is operating with the mission to bridge blockchain technology to the physical world by building a future where cryptocurrency, DeFi and NFTs prove their use to the world, similar to how smartphones and the internet have become commonplace. For this reason, Ekta only engages in projects and partnerships that share their same vision for the future.

Roughly 5% of the world understands the benefits blockchain brings, among which are primarily those holding cryptocurrencies. By this count, this leaves 95% of the world in a position yet to recognize the value of the technology in their own lives, making this group the target for Ekta’s efforts.

Crossing the chasm

The team behind Ekta has recently launched their own blockchain mainnet to reach this 95%. As a result, the EktaChain has since become the foundation for many projects with real-world utility, including MetaTrees. 

MetaTrees is the Ekta team’s first project aimed at establishing a metaverse (also known as the EktaVerse). The Ektaverse is designed to utilize NFT DeFi gaming, resulting in reforestation and carbon credit in the real world. With the launch of this project, Ekta hopes to prove that the metaverse concept can provide tangible benefits in the real world. Set to drop its NFTs in early Q2, it’ll be the first step into the metaverse for Ekta.

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Alongside the MetaTrees project is Ekta’s Real Estate NFT, a platform that will effectively bridge the real estate market to the world of digital assets. With the introduction of this platform, those who do not have access to the capital to invest in real estate may participate in this market alongside experienced investors with a barrier as low as $200.

Other notable projects include the Ekta NFT Marketplace, which is suggested to be the Amazon of NFT projects and HYBEX, a hybrid exchange that merges decentralized exchange (DEX) and centralized exchange (CEX) functionality.

Ekta further extends its functionality with several additional partner projects. Working with HAVE NFT, Ekta enables the minting of traditional military challenge coins, which connect Veterans to support opportunities in a real-world use case, and gives holders privileged access to the Ekta ecosystem. Launching in early March, the first NFT to drop is the Marine Bulldog, with the whitelist open now.

Another example is DeeDee VC, a project that is decentralizing the Venture Capital (VC) industry by giving small capital investors partial access to the growth potential exhibited by early-stage investments. On the gaming side, EntBlock Ekta Gaming Technology provides an NFT lottery system. Each ticket, which exists as an NFT, can be staked for passive income, providing earning opportunities even for those who don’t win the lottery.

Pushing the blockchain forward

With the successful launch of the EKTA token and EktaChain mainnet and diverse partnerships and projects planned to launch at the end of Q2 2022, Ekta is positioning itself to continue making noise in the blockchain world, especially with a current total value locked (TVL) of over $125 million and still developing.

Already listed on SushiSwap (SUSHI) and Probit (PROBIT), EKTA native token’s upcoming LBank listing marks a milestone for the up-and-coming blockchain mainnet.

In response to their progress to date, Berwin Tanco, the Cofounder and CEO of Ekta shares,

“We are committed to our motto, to profit with purpose, and to make sure that Ekta holders feel good about investing in good business while their investment does good in the world. This is how we will be a part of pushing blockchain, and all the services and tools that branch from it, into mass-market utility and adoption.”

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