Web3 features arrive in Roblox — Interview with Slingshot

Web3 technologies are steadily changing the gaming landscape by offering players new possibilities for ownership and engagement. Slingshot is a game launcher that taps into this shift, focusing exclusively on delivering blockchain-powered experiences within the Roblox ecosystem.

In this interview, Zac, a core contributor and community lead at Slingshot, sheds light on why the project chose to develop on Roblox, plans to ramp up game production and the role AI will play in the ecosystem.

Cointelegraph: Roblox is one of the largest gaming ecosystems in the world. Why did you pick Roblox? How do you plan to expand?

Zac: Roblox gamers are the next generation of crypto investors — if they aren’t already. With over $10 billion spent annually across its ecosystem, Roblox represents a massive, untapped market primed for crypto integration. It’s not just a game platform; it’s a culture to build brands that consumers obsess over — and a perfect springboard into broader user-generated content ecosystems like Fortnite.

Slingshot’s entry into Roblox and then Fortnite is just the beginning. From there, we’ll expand deeper into IP, building original merchandise, launching media extensions like movies and shaping the future of interactive entertainment powered by crypto.

CT: Slingshot has already released 11 games on Roblox that surpassed 1 billion plays and currently boasts over 3 million monthly active players. How do you plan to ramp up game production while maintaining game success?

Zac: Our model is simple — and it works.

Slingshot combines cutting-edge tech, tight coordination and elite creative talent to generate hundreds of game ideas. The community votes the best to the top, and those games are incubated through our ecosystem from concept to launch.

With a distribution network that reaches over 80 million players inside the Roblox ecosystem, every game backed by the community has the potential to acquire millions of users on day one.

In 2025, we’re targeting the launch of 30 new games — a major value driver for the Slingshot brand.

Source: Slingshot

CT: Slingshot has generated over $5 million in revenue over the past three years. How does this capital get reinvested into the ecosystem?

Zac: Slingshot isn't a concept — it’s real.

We’ve already launched 11 live games, with more than a dozen currently in development. Our focus right now is simple: keep shipping successful titles that drive revenue and strengthen the Slingshot brand.

As our ecosystem scales, so does our ambition. Today, SLING represents ownership in our entire game portfolio. In the future, deeper value accrual mechanisms will be tied to the SLING token, strengthening its position as a core pillar of utility and value potential across the entire Slingshot product suite.

CT: Slingshot has significant partnerships with both Web2 and Web3 brands. What draws brands to partner with Slingshot? Does Slingshot have any exciting upcoming partnerships?

Zac: We’re proud to be backed by some of the most respected brands in the industry — a true reflection of the caliber of what we’re building at Slingshot.

Noteworthy partners include Arbitrum, Ready Gamer — a subdivision of Virtuals Protocol — Story Protocol, Boss Studios, Motoverse and Lamborghini, each one a validation of our vision and execution.

Why do brands want to partner with Slingshot?

• Our community is a massive, strong one with over 1 million participants
• What we’re building is real, not vaporware
• We unlock a completely new demographic for crypto-native products
• The Slingshot brand carries weight and credibility through association

And we’re just getting started.

Over the next two months, we’ll be unveiling a wave of new partnerships — some of the biggest and most exciting to date. To tease just one: Slingshot has onboarded a key YouTuber with over 50 million subscribers as a Slingshot ambassador, enabling us to massively extend our distribution network.

CT: How does Slingshot plan to expand the consumer base for SLING as a utility token?

Zac: Slingshot is actively in discussions with several major centralized exchanges, aiming to broaden access to the SLING utility token and, in turn, drive greater product engagement. Our sights are set on the rapid expansion of new markets, starting this month.

Our strategy is intentional: a slow, steady build. We launched SLING in a challenging market — not because it was easy, but because we’re builders backed by long-term conviction and strong partners. This launch is a signal: we’re not here for hype cycles — we’re here to build something lasting.

CT: Slingshot has raised $16 million from prominent investors like Dragonfly, Animoca, Sfermion and DCG. What do you think drew them to invest in Slingshot?

Zac: Slingshot is backed by some of the most respected minds in crypto and gaming. The common themes found are a combination of a talented team and effective blockchain application to massive real-world opportunities primed for distribution.

As Tom Schmidt of Dragonfly noted:

“With a $500 billion gaming market and an S-tier team, their infrastructure-first approach to co-owned IP presents a defensible opportunity.”

Meanwhile, Andrew Steinwold from Sfermion mentioned the potential for broader market disruption:

“Gaming and entertainment IP are two of the largest consumer markets, with strong year-over-year growth. However, both are archaic and centralized. With blockchain, we felt now is the time for a decentralized approach built by and for the community.”

And the vision goes well beyond gaming. Slingshot is laying the foundation for a 24/7 internet-native economic layer — extending into merchandise, collectibles, video content, books and more. Each of these verticals represents a market over $100 billion in value, ripe for disruption.

Source: Slingshot

CT: How many games had Slingshot released when it raised capital? Did this impact the raise?

Zac: At the time of raise, we had three live games. This was a rarity in the space — a working product with real players, real revenue and real traction. For many investors, it was the clearest proof-of-concept they could ask for.

Our early three games became a benchmark for valuation — not just based on what we had already shipped, but on what it represented: the ability to rapidly create new games, generate revenue and build long-term value through IP ownership. As our ecosystem expands, we believe the number of games and the success of each game benchmark will only grow stronger.

CT: The intersection of AI and gaming is becoming a major trend. How do you see AI shaping the future of game development, and how is Slingshot tapping into this shift?

Zac: AI will become the most transformative distribution force in gaming — and Slingshot is staying ahead of the curve.

As a technology-first company, Slingshot is positioning itself at the forefront of the intersection of AI and gaming. Our core contributors unanimously agree AI will be central to the future of Slingshot, shaping how we build, scale and differentiate our titles in the years to come.

Today, we’re proud to officially announce our partnerships with Readygamer and Sovrun, subprojects of Virtuals Protocol, a team that proved itself last cycle as one of the standout performers in the market. These partnerships mark a foundational step in evolving Slingshot into an AI-native gaming ecosystem.

In the coming months, leading Slingshot titles will begin integrating AI — expanding creative possibilities, improving player experience and giving us a serious competitive edge in the Roblox ecosystem and beyond.