Teodora Atanasova is a blockchain advocate with experience in crypto-related legal and investor relations. She graduated from the Vienna University of Economics and Business with a degree in international business law.
Right out of university, Atanasova joined the Nexo team at the company’s inception, taking part in business development and investment strategies during its 2018 private token sale. She has had several roles while at Nexo and has mostly devoted her efforts toward building and generating partnerships for the company.
Atanasova is always eager to interact with like-minded people and discuss the development of long-term competitive solutions in fintech, blockchain, travel and anything else that aids in the transformation of today’s economies.
In April 2021, Nexo received an award from Forbes for finance company of the year, competing with UniCredit — one of the largest European banks — and TBI Bank. Additionally, in December 2021, Nexo teamed up with institutional custodian Fidelity to bring professional Bitcoin products to market, which could open doors to new product development for institutional investors, such as tri-party frameworks for Bitcoin-backed loans.
During the Bitcoin 2021 conference, where more than 100 NFT works were sold at the on-site NFT art gallery, Atanasova shared with Cointelegraph: “This demonstrates the impact physical NFT galleries can have on both the traditional art world and the crypto industry.”
Nexo announced the official launch of its brand-new NFT lending desk and art financing service in December 2021. After forming a collaboration with Three Arrows Capital, an NFT-focused hedge fund, the company became the first crypto lender to offer crypto loans backed completely by nonfungible tokens.
Following the launch of its brand-new NFT lending desk, Nexo clients will be able to use their Bored Apes and CryptoPunks NFTs as collateral starting in 2022. Although the blockchain-based digital treasures are typically used as profile images, Nexo believes that NFT use cases will expand, as will the firm’s services through the addition of more collections available for use as collateral, among others.
Nexo’s leverage product, Nexo Booster, is now available to its 3 million clients and works together with several of Nexo’s other offerings, such as its loyalty cashback program. Overall, Nexo claims to offer the product to its 3.5 million clients and has over $13 billion in assets under management. If the company continues to grow at the same rate in 2022, it is expected to also greatly expand its social media presence and push beyond 200,000 Twitter followers.
Throughout the year, it is expected that Nexo will aim to make sophisticated traditional finance techniques such as fractional ownership and art financing more compatible with blockchain and the Metaverse by allowing users to borrow against their nonfungible tokens. Additionally, users of these services will be able to borrow cryptocurrencies in the same way that Nexo’s Instant Crypto Credit Lines service allows.
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