“No change happens without innovation, and no innovation happens without risks.”
Lisa Loud began her career as a development manager at Apple, later serving as PayPal’s head of U.S. digital acquisition before moving on to cryptocurrency exchange BitMEX as head of marketing in 2017. Loud also served as chief operating officer of Switzerland-based cryptocurrency exchange ShapeShift, after which she founded digital asset management company Fluidefi with Louis Sirico in September 2020 — her second entrepreneurial venture after launching Avyva Software Services in 2001.
Loud has become one of the most influential women in the crypto industry today. She currently serves as Fluidefi’s CEO and balances her work commitments with her passion for speaking on topics such as blockchain, cryptocurrencies, decentralized finance, nonfungible tokens, financial inclusion and the empowerment of female leaders. She has admitted to being drawn to cutting-edge technologies with the ability to make the world a better place, which explains her passion for new cryptocurrency trends and developing practical blockchain applications.
Her engaging storytelling and penchant for simplifying seemingly complex concepts have led to her participation as a keynote speaker at events such as Money 2020, New York Blockchain Week and the Malta AI and Blockchain Summit. Fluent in both English and French, Loud has delivered thousands of hours of speeches at virtual and in-person events, emerging as a prominent corporate leader in the crypto space. She believes that centralized finance institutions will ultimately push DeFi toward mainstream adoption, with Fluidfi claiming to reduce portfolio management time for DeFi traders by 75%.
Even amid what may be the harshest crypto winter yet, Loud continued to engage with crypto investors and enthusiasts to decode the impact of various macroeconomic factors on the future of digital assets. She often put the spotlight on promising yet still relatively unknown crypto tokens and espoused value investing while introducing her followers to new ways of earning passive income through DeFi products.
She participated in many crypto conferences in 2022, including AIBC Summit in Dubai, Global DeFi Conference and Bitcoin 2022.
Loud was shortlisted for the “Innovator of the Year” and “Entrepreneur of the Year” categories at the Women In IT Awards Canada for 2022 and ended the year on a high note, having been one of only 13 women to be included on Wirex and The Cryptonomist’s “2022 Rising Women in Crypto Power List.”
Loud believes that the fastest path to mainstream crypto adoption is to combine DeFi with CeFi, thereby breathing new life into traditional assets that have been sidelined by the average investor. Ultimately, she remained confident that DeFi would play the role of traditional banks in the future and focused on building Fluidefi into a chain-agnostic platform that prioritizes user safety above everything else.
Loud kickstarted the new year as a speaker at Blockchain Hub Davos, where she elaborated on her predictions about DeFi, blockchain and digital assets for 2023. Loud is a staunch critic of centralized institutions within the cryptocurrency ecosystem and is confident that truly decentralized projects are needed to unleash crypto’s full potential. She believes that building trust will be vital to the success of DeFi and the broader crypto industry and that decentralized institutions will lead the way in fortifying the Web3 space as the future of the internet.
Loud has outlined that DeFi 2.0 will revolutionize how humans transact with each other and will be powered by the increasing number of people wanting to take charge of their finances. According to her, the failures of centralized institutions, both within the crypto industry and outside, will motivate more internet users to try and even shift to cryptocurrencies, shunning traditional banks for DeFi players in the burgeoning crypto ecosystem.
