Backbase, SmartMessage, Abaka and Creatio have joined the foremost edition of Finnovex Europe to formulate evolutionary strategies for reigniting the banking and financial services industry of the European region.

The Leading Summit on Financial Services Innovation and Excellence, which was held from May 24 to 25, 2021, on the host’s virtual platform, witnessed the attendance of many C-suite individuals, senior vice presidents, vice presidents, directors and heads of departments from the banking and financial services industry.

The virtual event, organized by Exibex, is a part of the Finnovex Global Series.

This year’s edition was themed “Evolution Strategies for Reigniting the Industry” to reiterate the requirement for banks to build up their digital identity by leveraging technologies to stay relevant in the current digitalization era.

Pierre-Alexandre Boulay, head of Central and Eastern Europe at Backbase, highlighted the “One-Platform Vision” roadmap for banks and financial institutions. These include “delighting customers, empowering employees, orchestrating value and digitizing operations.”

Backbase is currently a fast-growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. It was founded in 2003 and privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas). More than 120 financial institutions around the world have standardized using the Backbase omnichannel banking platform to streamline their digital sales and self-service operations across all digital touchpoints.

Kerim Alain Bertrand, global chief sales officer of SmartMessage, highlighted the fact that all banks must innovate to solve the current needs of customers today. He also emphasized how the type of messages banks communicate today influence how they retain their customers.

SmartMessage is a software technology company specializing in marketing. It provides a seamlessly integrated all-in-one omnichannel marketing solution, which tracks customer experience. SmartMessage engages in relationship marketing with its target audience and customers across a complex marketing mix in an efficient and cost-effective way.

In leveraging artificial intelligence for the overall future of finance, Fahd Rachidy, founder and CEO of Abaka, talked about the advantages of AI when paired with traditional marketing templates. He also emphasized how AI plays an important role in transforming the entire banking and financial services industry.

Abaka is an award-winning enterprise software-as-a-service platform that is powered by AI and specifically designed to create digital customer engagements and digital advice on wealth, saving, life insurance and banking. Abaka’s AI recommendation engine helps financial institutions create and display the right actionable recommendations to the right people, at the right time, and in the best way.

In addition to the brilliant contributions made by all our eminent speakers, Mikhail Hryshchenko, regional sales director of EMEA and APAC at Creatio, echoed the impact of modern technology on business models and how these technologies need a proper level of adoption. 

Creatio is a global software company providing a leading low-code platform for process management and customer relationship management. It has been highly recognized as a market leader by key industry analysts. Creatio has an array of brilliant products that accelerate sales, marketing, service and operations for mid-size and large enterprises.

In addition, the Finnovex Awards took place on the sidelines of the event to recognize and appreciate the effort of over 10 individuals, institutions and service providers within the field of the banking and financial services industry. The awards seek to honor the pioneers and visionaries who have transformed the financial services industry.

The Finnovex Awards winners include:

  • Excellence in Customer Experience Enhancement — SmartMessage 
  • Excellence in Digital Banking — Starling Bank
  • Excellence In Fintech — BancoSabadell
  • Excellence in Innovation — Sberbank
  • Outstanding Contribution to Strategic National Development Initiatives — HSBC
  • Chief Digital Officer of the Year — Antonios Vourakis
  • CIO of the Year — Constantin Mareș
  • CISO of the Year — Jelena Zelenovic Matone
  • Digital Personality of the Year — Stephane Malrait
  • Finfluencer of the Year — Matthijs Eijpe
  • Finnovator of the Year — Europe, Tony McLaughlin
  • Outstanding Contribution to Customer Engagement Initiatives — Martins Berzins 
  • Innovative Technology Provider of the Year — Abaka
  • Outstanding Contribution to Fintech Initiatives — Thomas Krogh Jensen 
  • Outstanding Contribution to Payment Development Initiatives — Jenny Winther

The Finnovex Global series, which is organized by Exibex, examines the prospects of the overall financial services industry and how disruptive innovations are reshaping the way they are structured, provisioned and consumed and highlights thought leadership on cutting-edge issues with long-term implications to the industry. This lays a concrete foundation for multi-stakeholder dialogues that explore the potential of these innovations to transform the overall financial ecosystem, as well as the risks and opportunities that could emerge from shifts in the way financial services are designed, delivered and used in the future.

For more information on the Finnovex Summit editions coming up globally in 2021, visit

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About Exibex

Exibex is an excellent market leader in producing knowledge-based conferences, managing events and in-depth business consulting. The team provides innovative and engaging networking platforms to create and engage the principal C-level communities of global corporations. The platforms enable the acceleration of both individual and organizational performance to benefit global business leaders. Exibex comprehends the challenges organizations face in this volatile and uncertain market and will help your core revenue generation teams by building a complete 360-degree package tailored to your business strategies, goals and needs. 

For more information

Tolulope Folaranmi | Regional Marketing Manager — Exibex