CoinW marks nine years: Building toward a crypto super app with CWC

September 28, 2026 — CoinW, a global cryptocurrency exchange, has reached its 9th anniversary milestone. Founded in 2017, CoinW now serves more than 20 million registered users globally and ranks among the Top 3 derivatives exchanges on CoinGecko.

To mark the milestone, CoinW hosts a 9th anniversary summit at 12:00 UTC on September 28, bringing together executives and ecosystem partners including Alibaba Cloud, SlowMist and VeChain to discuss the exchange’s next phase.

CWC and the super app strategy

The crypto industry has cycled through several periods of rapid growth and market contraction since CoinW’s founding, while regulatory frameworks and compliance expectations have continued to evolve across global markets. At the same time, AI-driven trading and the tokenization of traditional financial assets are pushing exchanges to offer more than simple buy-and-sell functionality.

CoinW has responded by expanding into new product lines, including TradFi and “Smart Money” On-chain Copy Trading, as competition increasingly shifts beyond trading depth toward platforms that can serve as a single entry point for a broader range of digital asset products and services.

That strategy now centers on CoinW platform utility token, CoinW Coin (CWC). CoinW announced in July that it would upgrade it to CWC. CWC is intended to connect platform benefits, trading products and ecosystem services, spanning on-chain infrastructure, advisory governance participation, AI-powered tools and other platform features, all unified by a shared utility layer.

From a single trading entry point to a collaborative ecosystem covering diverse trading scenarios, CoinW is committed to connecting AI-driven trading decisions with the opinion economy, forming a closed-loop ecosystem where “Hold CWC. Unlock Intelligence. Capture the Creator Economy,” as it advances toward becoming a crypto “super app.”

Security and trust

Greater scale and complexity require an equally strong foundation of security and resilience. Security has remained a core pillar of CoinW’s development.

CoinW has built a layered defense model that combines proprietary systems with open collaboration. This includes a self-developed real-time risk engine, a zero-trust architecture, proprietary MPC wallets, hardware security modules, and secure chips, alongside strict separation of hot and cold wallets.

The exchange works with third-party security firms Hacken and CertiK on penetration testing and wallet audits, and runs an ongoing bug-bounty program open to researchers globally. Earlier this year, CoinW was named “Most Trusted Crypto Exchange” at the Next Block Expo, an award that assessed entrants on security, transparency, proof of reserves.

Brand partnerships

Brand activity accelerated in 2026. In April, CoinW named Luka Modrić, the Ballon d’Or-winning midfield maestro, as its global brand ambassador. Modrić’s reputation for consistency, resilience, and continuous evolution resonates with CoinW’s own nine-year journey through successive market cycles.

The platform later expanded the roster by partnering with MMA star Conor McGregor, who also joined as a global brand ambassador. The two athletes represent complementary qualities that align with CoinW’s brand positioning: Modrić’s consistency and longevity, and McGregor’s ambition and willingness to challenge established boundaries. Together they mirror CoinW’s dual approach, maintaining resilience across cycles while actively seeking new growth.

Through sports and broader cultural partnerships, CoinW is working to connect crypto culture with mainstream audiences and make digital-asset concepts more accessible to broader communities.

Looking ahead

“Nine years is a moment worth reflecting on, but the more important question is where we go from here,” said Yoka, Chief Communications Officer at CoinW. “As trading, on-chain infrastructure, AI and traditional financial markets increase coverage, users don’t need isolated trading tools, they need an ecosystem that connects assets, products, services and opportunities. We plan to shape the platform’s next phase through product innovation, ecosystem expansion and continued investment in security.”

CoinW said CWC will continue to serve as a utility layer connecting trading features, ecosystem services and partner networks as the platform expands beyond its original exchange business.

About CoinW

Founded in 2017, CoinW has grown into one of the world’s leading cryptocurrency trading platforms, providing a one-stop intelligent trading experience for cryptocurrency users across multiple countries and regions. As of September 2026, the platform records a daily trading volume exceeding $5 billion, ranks 3rd globally in Coingecko’s derivatives market, and has over 20 million registered users. CoinW is committed to empowering user wealth growth and driving blockchain innovation, continuously refining its product structure and launching independently operated product lines. Through sponsorships of major international sporting events, CoinW has also expanded its global brand presence. Beyond business growth, CoinW remains dedicated to corporate social responsibility, actively supporting public welfare initiatives such as donations to orphanages in Africa. Looking ahead, CoinW will continue to promote financial inclusion, lead the development of the crypto industry, and accelerate the global adoption of blockchain technology and digital assets. 

For more information, visit the CoinW official website, follow CoinW on X Account, or join CoinW’s Telegram Group.

Disclaimer

This article is provided for general informational purposes only and does not constitute financial or investment advice, or an offer, recommendation or solicitation to acquire, hold or trade CWC or any other digital asset. Digital assets are highly volatile and may lose value. CWC is intended as a utility token within the CoinW ecosystem, and references to its current or future utilities do not constitute any guarantee of price, liquidity, returns or future availability of any feature or service. CoinW products and services are available only to eligible users in jurisdictions where legally permitted and may be restricted or unavailable in certain countries or regions. Applicable terms and eligibility requirements apply. The participation of any brand ambassador or partner does not constitute an endorsement of any financial product or guarantee any financial outcome.