A platform that can connect retailers with consumers without having to go through intermediaries and pay excess fees for conversions is gearing up for it’s ICO. The NAU platform allows retailers to directly advertise their promotions, deals, and special offers to customers via the project's website and mobile application, which is currently in it’s beta phase. Users will be able to not only find the best offers that they can on a geolocational basis but will also be able to attract new users to the platform through referrals and get rewarded for doing so by quality retailers.
The current state of affairs and how NAU can help
It's no secret that attracting new, paying clients is the key to success for any honest business. Despite there being a lot of marketing tools that can be used to accomplish this task, most of them are quickly becoming obsolete and fall short of getting the job done right.
Retailers and advertisers have frequently employed television commercials, podcast announcements, and even radio stations to get their product or service out to the masses. What were once great tools geared toward attracting new clientele are now really not all that impressive. So, retailers turned to social media, targeted advertisements, and direct to email promos. However, the main challenges with utilizing social media to market a product or a service is that it takes up a lot of time, hiring specialists is expensive, and competitors are savagely competing for each client, making it really difficult for small businesses to stand out.
Many businesses commonly resort to using coupons or seeking out the assistance of websites that can help them host and spread the word about promotions and discounts. This approach was great for a while, though, it has become noticeably less profitable since consumers are simply not that interested in going through coupon pages, it takes too much time. At the moment we are at a point in time where retailers are spending more and more in order to attract new clients, yet the returns that they get from their marketing expenditures are becoming less appealing.
The issues with today's relationship between consumers and retailers are evident. Retailers are spending exorbitant amounts of money to attract consumers, but they aren't taking the bait.
Deals just aren't what they used to be, and consumers don’t have any incentive to provide a boost for retailers.
NAU aims to improve the relationship between consumers and retailers by enhancing this relationship by using Blockchain technology and improving SoLoMo marketing approach that highlights the fact that people are more likely to share things that pertain to the area that they inhabit.
NAU has created an easy to use and very efficient ecosystem that retailers and customers can benefit from together.
The platform motivates users to share offers and refer their friends to the platform for rewards and bonuses.
The NAU mobile app and platform are fully secure, transparent, and are aimed at empowering everyone involved while dodging the need for middlemen.
Fully powered by Blockchain tech and NAU tokens.
How does the NAU platform work?
Suppose a small local coffee shop or pizza place joins NAU and creates an offer through the app. Anything, be it a free cola with a pizza, or a donut for the purchase of a coffee.
A consumer who is already aware of this particular spot joins NAU, sees the offer, thinks it's great and decides to share it with his or her friends by referring them to the platform and the retailer.
The referred person signs up for the app and can redeem whatever offer they were directed to and many others.
The referred individuals gain access to the platform and can then make use of bonuses and retailer offerings.
The retailer then pays 95% of the NAU tokens used to the referrer and 5% goes to the platform. The retailer has now gained a new customer, while the referrer gets some NAU tokens.
With the help of the NAU platform, advertisers and publishers can launch appealing offers that are directly targeted towards a local audience. The days when retailers had to pay lump sums of money in order to attract clients without any guarantee of success are coming to an end. NAU utilizes Blockchain technology in order to provide maximum transparency for commissions, fees, and payments. Thanks to the Blockchain, the costs of acquiring new clients for retailers will be significantly lower.
NAU tokens and ICO
There will be a limited amount of NAU tokens released, and they will be used for virtually every operation that is available in the mobile application and website. Retailers attract new clientele using NAU tokens, and consumers are rewarded with NAU tokens for referrals.Therefore, there will always be a steady demand for the platforms currency. Additionally, over time NAU plans to introduce its tokens to the most popular exchanges available, which will, of course, help the platform grow and increase the cost of the tokens. Platform users will be able to convert NAU tokens into fiats and even use them to purchase goods and items from retailers in the future.
Funds gained during the NAU ICO will be used to help finance project development. NAU will release 1 billion tokens in total. The private pre-ICO recently ended on the 25th of October, about 150,000,000 tokens were sold at $0.04 pop as well as with a 300% early bird bonus, however, the minimum investment was $50,000.
The public pre-ICO is set to start on the 1st of November and will end on the 6th of November, the token price will be the same as during the private pre-ICO, the bonus will be 35%.
The ICO will start on the 10th of November, and the deadline is set for the 17th of December. During the main ICO, the token cost will start at $0.04 and each week progressively until the conclusion of the ICO.
For more information about the NAU ICO, mobile app, and platform refer to:
Company name: NAU
Company site: https://tokensale.nau.io/