This is a paid press release. Cointelegraph does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions related to the company. Cointelegraph is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

Refereum Transforms Game Marketing and Engagement: Advised by Twitch and Unity

October 1st, 2017, San Francisco — Refereum, the San Francisco-based cryptocurrency company founded by game industry veterans, is revolutionizing the way video game marketing and engagement is conducted via the blockchain.

Traditionally, game companies spend exorbitant amounts of money on marketing channels that often prove inefficient. Meanwhile, Twitch and YouTube personalities produce content about video games that is now more popular than televised sports, but they have no way effective way to work directly with game developers at scale. The Refereum cryptocurrency uses blockchain technology to bypass traditional advertising companies and complex legislative and geopolitical restrictions, shifting over $100 billion in advertising revenue from corporations to distribute to individual game players.

By cutting the marketing middleman, Refereum directly rewards influencers and gamers for promoting and playing video games — something otherwise unattainable for most influencers.

Refereum is working with Twitch, the most prominent influencer gaming platform; Unity, the world's most used game engine; and Ambisafe, which has secured cryptocurrency projects like Tether and Chronobank. Refereum is backed by a team with years of experience at top-tier game and tech companies such as Zynga and Google, with veteran analysts, developers, business development managers, and marketers leading the project.

On November 13th, Refereum will put 25,000,000 RFR utility tokens available for sale, at an initial rate of $1 per with early adoption discounts. The engineer of the Smart Contract managing the ERC20 tokens is none other than Oleksii Matiiasevych, the white hat hacker who saved millions in July’s multi-sig exploit. Interested buyers, game developers, and gamers can now subscribe to the Refereum.com newsletter for future news and announcements.

Learn more about Refereum here.

Read whitepaper.


Company name: Refereum

Company site: refereum.com

Location: San Francisco, California

Company contacts: Dylan Jones

Contact Email: team@refereum.com

 


Follow us on Facebook