South Bend, Indiana, April 12, 2022 — In an exciting collaboration between Bureau of Magic (BoM) and Simba Chain, Bureau of Magic (BoM) is set to launch its upcoming nonfungible token (NFT) collection “Passport to Oz” through Simba Market NFT Marketplace on Simba Chain.

Under the partnership, BoM will use Simba Chain’s blockchain infrastructure expertise to create a novel and engaging customer experience. Additionally, Simba will help BoM deliver never-before-seen blockchain-powered animation, toys and immersive fan-engagement methods, all coming under the banner of “Passport to Oz” digital collectibles and NFTs. 

The collection is the entrance point to the next chapter of BoM’s Emmy-winning animated series Lost in Oz. “Passport to Oz” is an upcoming membership-based, community-powered innovative experience centered around the age-old tradition of storytelling. 

Explaining the importance of this collaboration, Abram Makowka, executive producer of the “Passport to Oz” project, said, “It will be an easy entry point for kids, families and Wizard of Oz fans to dive into a magical story world we’re building on a completely new medium — the blockchain.” 

The creative energy behind the Lost in Oz animated series — broadcasted worldwide on well-known networks such as Amazon Prime, Nickelodeon and Disney — the Bureau of Magic is known for its animated and live-action entertainment products for those of all ages. The company’s renowned storytelling expertise has resulted in collaborations with some of the world’s most recognizable brands, including Coca-Cola, Nike, Superman and the National Football League. 

Simba Market has been instrumental in helping major brands capitalize on the power of digital collectibles. The implementation of the Simba Chain NFT Marketplace solution will allow its partner brands to establish a completely new stream of revenue. While simplifying the development process for brands, its seamless user experience and fiat-purchasing features let any user engage with their favorite brands with digital collectibles, regardless of their understanding of blockchain technology.

BoM and its expansion in the market thrive on consumer engagement. The studio has recognized the value of the future of Web3 and positioned itself as an innovative powerhouse among its peers. Thanks to its ongoing collaboration with Simba Chain, BoM is setting new standards that will change the way creators and consumers interact.

Those interested in the Lost in Oz digital collectible series can visit or to register for updates and more information.

About Simba Chain 

Simba Chain — short for Simple Blockchain Applications Chain — has simplified blockchain app development by removing complexities involved and making the technology accessible by all, regardless of their blockchain know-how. The NFT marketplace Simba Market is designed for non-crypto and crypto enthusiasts alike, with a simple user experience, fiat purchasing and iconic brands in sports, entertainment and gaming. 

The platform auto-generates APIs that support both public and private blockchains and is designed for any developer to adopt through drag-and-drop smart-contract building easily. Incubated at the University of Notre Dame, Simba Chain allows customers to deploy blockchain applications without spending huge sums of time and resources on hiring consultants or tech experts. Using Simba Chain’s cloud-based platform, any developers, companies and universities can easily build Web3 solutions.

About BoM

BoM creates and produces signature animated and live-action entertainment for the whole family. The storytelling team has been trusted to tell stories for and about the Wizard of Oz, National Football League, Coca-Cola, Nike and Superman. Their projects have been nominated for 15 Emmy Awards, winning four, including Outstanding Children’s Animated Program and a nomination for Outstanding New Approaches to Drama Series.

BoM is currently developing a series with Paramount Television Studios, Universal Television Alternative Studio, Leonardo DiCaprio’s Appian Way Productions, Jimmy Fallon’s Electric Hot Dog and Patrick Somerville’s Tractor Beam. Mark Warshaw, Darin Mark, Abram Makowka and Jared Mark are the co-creators, executive producers and writers of Lost in Oz and the co-founders of BoM, which is represented by the Creative Artists Agency and Mark Muir of Greenberg Glusker.


  • Simon Moser, public relations manager —