Nonfungible tokens will become a critical component of all brands’ marketing and digital strategy initiatives — and even more.
Ben Arnon
The author is an independent contributor writing an opinion or expert take. Views expressed are the author’s own and may not reflect Cointelegraph’s editorial position. Ben Arnon is the co-founder and chief revenue officer at Curio, an NFT platform for the entertainment industry. Ben's career began in the entertainment business with lead roles at Jersey Films, Universal Pictures, Universal Music Group, and Yahoo! Music. In 2010, he joined tech startup, Wildfire, and helped to scale the company to an acquisition by Google. Ben held a sales leadership role at Google for four years, before transitioning back into entertainment.
- Opinion
We haven’t even begun to tap into the potential of NFTs