Rush Street Interactive, Inc., has announced an exclusive partnership with professional poker player Phil Hellmuth.
Hellmuth joins RSI’s BetRivers team as a brand and content partner and will ‘deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals.’
The record-breaking 17 World Series of Poker bracelet holder will also appear in Rush Street’s media-owned productions, including the ‘Poker Night in America’ show.
Richard Schwartz, CEO of Rush Street Interactive, commented in a release: “Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family.”
He continued: “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”
What does the partnership entail?
The partnership will involve Hellmuth both in person and digitally. The following are a few of the activations outlined in the official release:
- VIP events: BetRivers’ VIP customers will have the chance to compete with and learn from Hellmuth. He will attend the Super Bowl with VIPs in New Orleans.
- Brick-and-mortar tournament play: The WSOP champion will participate in various tournaments across the RSI casino portfolio.
- Online entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead ‘interactive sessions’ for players and fans. The BetRivers online poker platform, developed in collaboration with fellow professional poker player Phil Galfond, will feature dedicated tournaments and exclusive branded content.
- Media work: Hellmuth will appear on Poker Night in America and host exclusive streaming events and other branded activations.
Phil Helmuth said: “Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me. Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”
RSI continues to push online poker
BetRivers’ online poker platform was launched on 31 October 2024. Users can choose various games, including cash games, Sit & Go tournaments, and Multi-Table tournaments. BetRivers also offers ‘Cub3d Sit & Go tournaments’, which allow players to win ‘up to 1500x their buy-in in minutes.’
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