Naughty America, one of the major adult content production companies in the USA, has signed a Blockchain company to fight piracy in adult film industry.

Currently the adult video industry is plagued by illegal content sharing and concerns about privacy. Friday the question of authenticity and legality of Alicia Machado’s sex tapes was raised by both US presidential candidates, Donald Trump and Hillary Clinton. The mainstream media followed the suite. The Slate magazine wrote:

“By "sex tape," Trump might be referring to a pornographic recording that has been erroneously attributed to Machado online, or to footage of her apparently having sex on a Spanish reality show”.

When Blockchain-based solutions will come to the adult content-sharing platforms, the truth in such cases can be established much more easily.

And the first step in this direction has already been taken. Swiss Blockchain Company Decent has agreed to help Naughty America Productions create a content distribution platform by utilizing the most recent advancements in Blockchain technology, digital video fingerprinting and cryptography. A join pilot project will implement progressive Digital Rights Management (DRM).

Illegal content sharing

Whether it’s an interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry looks to perfect and broaden the commercialization of new technologies. Naughty America is no stranger to innovation as their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus and Vive, and they have created their own VR headset.

Ian Paul, CIO of Naughty America, said:

“Fighting piracy and protecting privacy are key priorities for Naughty America. Decent offers us the ability to accomplish both at the same time due to the technology's level of security, transparency, and inalterability of records."

Video and music production and distribution companies across the world are constantly trying to find an effective solution of copyrights infringement. A solution that would ensure protection of their business and clients while being interesting for their customers and audience. But Blockchain companies working on the current problems in the video content industry are far and few between.

Digital video fingerprinting

Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its “fingerprint”. The technology uses characteristic features such as motion changes and colour or key frame analysis for identification. As a result of the unique approach that Decent’s underlying technology implies, each piece of content will be tracked and secured in the network from the moment it is created and uploaded, effectively preventing piracy on the network.

“In comparison to what is widely used today – hash coding, can only determine a completely equal or unequal file. The Decent system will distinguish between genuine and copied content using detailed analysis of file’s characteristics,” said Matej Boda, co-founder of Decent. "We look forward to exploring the huge potential of Blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project."

Decent and Naughty America are determined to develop an efficient distribution system that will benefit the content producers as well as its end users. The goal is to find a thorough solution for copyrights violation and recreate the content distribution processes worldwide.