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Bitpay is putting up some major money to get mainstream media attention on Bitcoin, by buying the naming rights to an NCAA college football bowl game.
Dogecoin grabbed a lot of attention for the cryptocurrency space by sponsoring a NASCAR driver, now Bitpay is putting up some major bucks to get some mainstream media attention on the far more popular Bitcoin, by buying the naming rights to an NCAA college football bowl game.
"Our goal is to continue to move Bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity. College football fans and the Bitcoin community represent similar target demographics - tech-savvy men between the ages of 18 and 40."
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