Today, CPA marketing became the most popular marketing model - which is not surprising, considering all its advantages.
That is why launching a CPA network can be a quite profitable business - with a correct approach, of course.
However, just as in any other business, there are a number of problems here, which can ruin the network even before it gets off the ground:
- Inadequate competence of the team in regards to affiliate marketing;
- Strong competition - just as in any other popular and actively developing industry;
- The lack of traffic owners in the network;
- The lack of offers, and many more.
Even if a CPA network has managed to pass this difficult initial stage, that doesn’t mean that its struggles are over - its further development will probably be no less reminiscent of an obstacle course.
We had the chance to fully experience that after the launch of RunCPA last year.
Dealing with tech challenges
Despite the successful development of the network so far (its total amount of traffic grows twofold month-on-month) and the fact that it has managed to attract several large clients (Hashflare.io, BitLendingClub, Betcoin), we still face quite serious problems which require immediate attention, from time to time.
One such problem is low quality traffic; “low quality” meaning “fraudulent” in this case. We’ve been encountering this problem right from the start of the network’s operation.
Of course, we were fundamentally prepared for this problem, but the scope and the algorithms are growing and developing very quickly. It soon became apparent that if RunCPA was to fight fraud in the network efficiently, it had to develop a fundamentally new solution.
A unique technology called “Skynet” became that solution. It is based on a complex mathematical model, which evaluates the quality of the traffic based on many factors, such as its sources, different kinds and costs of conversions and others.