European digital currency payment provider Coinify has announced a new Certified Payment Service Provider (PSP) partnership agreement with PensoPay, a Danish company providing card acquiring and payment gateway services to online and brick-and-mortar businesses.
The agreement, which gives rights to PensoPay to promote, advertise and sell Coinify Merchant Solution, will also enable its clientele to start accepting bitcoin as a payment method with no volatility risk.
Ulrik Pilehave, CEO at PensoPay, commented in a release:
"We are happy to announce that we have selected the Coinify Merchants Solution as PSP product for our digital currency payments. PensoPay can now offer all our international merchants a professional bitcoin payment product.
For us it is very important that Coinify provides a solution that accepts bitcoin on behalf of our merchants and that the merchant will receive local currencies. This means business as usual."
Coinify, which is working on democratizing the use of digital currencies by merchants and consumers, views this new partnership as a significant milestone that illustrates the growing demand for bitcoin PSP solutions.
Currently serving some 10,000 merchants, among which Denmark's leading online takeaway ordering Hungry.dk, the Copenhagen-based startup is looking to conclude further partnerships with payment solution providers as a tactic to reach a wider audience.
Lenka Hudakova, Marketing Assistant at Coinify, told Bit-Post:
"We see a lot of attention from the PSP market and expect to establish several PSP partnership in the future. PensoPay is the First intenational PSP we partnered with and opens bitcoin acceptance to thousands of merchants."
In September 2014, Coinify announced a funding round amounting to "several million DKK" to build Europe's complete Bitcoin solution and bring "the empowering potential of Bitcoin to all of the 500 million individuals in Europe."
The venture funding round was led by SEED Capital, a Danish VC firm that is partly supported by Denmark's state investment fund, Vækstfonden.
Additionally, the startup acquired two industry competitors in May 2014, bitcoin broker Bitcoin Nordic, and merchant services Bitcoin Internet Payment Systems (BIPS), stressing its intention to become the leading Bitcoin startup in Europe.
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