Wallet, Rewards, Community, Airdrop, Web3

Pulse’s new Red Packets adds a gamified social layer to onchain transfers by allowing users to drop ERC-20 tokens into group chats, thereby deepening engagement across the platform’s SocialFi ecosystem.

Football-style goal celebrations, birthday envelopes stuffed with cash and surprise crypto airdrops — people have always used small gifts and joyful gestures to tighten social bonds. In Web3, however, most token transfers still feel like dry accounting entries that include only wallet addresses, gas fees and a transaction hash.

Pulse, a social-trading platform that already hosts more than half a million registered users, thinks value should move with a bit more emotion attached. Its answer is Red Packets, a new onchain gifting feature that adds a layer of game mechanics and community intent to tokens.

From blank airdrops to purposeful presents

Traditional token giveaways are usually impersonal. Coins are dropped into wallets without connection, and recipients often overlook or ignore them. Red Packets flip that script by existing inside Pulse groups, the platform’s chat-and-trading hubs where members share market calls and memes.

A user creates a packet, fills it with any ERC-20 token on chains such as Ethereum, Arbitrum, Optimism, Base or BNB Chain, and then shares it with the group. Claiming is simple — just one tap in the Pulse Smart Wallet, and the tokens land instantly. For first-time claimers, gas fees are covered, eliminating a common roadblock that locks the front door to Web3 for newcomers.

Every packet employs a lucky draw format: every claimant receives something, yet one lucky address scoops the largest share. That element of surprise adds a layer of excitement and anticipation to each drop. The format boosts group retention by roughly 40% compared to rooms that rely on text alone, according to Pulse’s beta data.

Senders can add fine-grained rules, like limiting access to holders of a specific non-fungible token (NFT) or newcomers who mint a Pulse Soul Pass identity, turning gifts into targeted incentives rather than blind giveaways.

A social primitive with built-in economics

Because packets are visible only inside their originating group, they behave like micro-economies. A moderator can greet new members with a welcome packet that doubles as a wallet setup tutorial. Project teams can reward AMA attendance minutes after the livestream ends.

Each packet that changes hands feeds the broader SocialFi flywheel, turning a simple gift into a cluster of onchain events. Every claim, tip and follow-up post registers as network activity, pushing Pulse past 1.42 million total posts, 61,000 verified users and a billion PULSE distributed through tasks and campaigns. Speaking about the Red Packets, Abel Sohajda, head of Pulse, said:

“Red Packets add the human element back into Web3 interactions – they’re programmable expressions of appreciation that strengthen community bonds while distributing real value.”

After one week in open release, the new feature attracted 8,300 claimers across 84 regions, illustrating how quickly socially distributed value can move when friction is removed.

Pulse positions Red Packets as a social primitive rather than another decentralized finance (DeFi) tool. Likes and retweets defined Web2 engagement; onchain Red Packets aim to do the same for Web3 by binding emotional signals to real economic value. The roadmap includes advanced scheduling capabilities, cross-platform integration and enhanced analytics for community managers.

Token transfers have always been crypto’s heartbeat, but until recently, they lacked the warmth of a heartbeat. By fusing group chats, one-tap smart wallets and a pinch of randomness, Pulse’s Red Packets give digital value the social texture it was missing. If early metrics hold, the feature could become a staple for community onboarding and celebration, proving that, in Web3, money can still feel like a shared moment rather than a ledger entry.

Learn more about Pulse

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