An NFT event ticketing marketplace has teamed up with a major electronic music brand.

SeatlabNFT says its goal is to help artists build a closer connection with fans — all while eliminating fraud and reducing the impact of scalping.

The NFT ticketing and experience platform has partnered with Elrow Dubai to become their exclusive VIP ticketing provider. This means all VIP tickets will be issued as NFTs — with digital collectibles, airdropped rewards and on-site gamified interactive blockchain installations also on offer. Elrow is famous for carnival and circus-themed events where crowd interaction and immersiveness take center stage.

Speaking to Cointelegraph, SeatlabNFT said Elrow Dubai shares its vision and philosophy — especially when it comes to elevating live events to the next level.

And in a particularly enticing development, Elrow Dubai will offer Proof of Attendance NFTs to VIPs via the SeatlabNFT platform. They're a powerful way of commemorating special events, and allowing their owners to proudly proclaim "I was there." It's also a 21st-century rethinking of memorabilia — forever immortalized on the blockchain.

The 8,000-capacity Elrow XXL festival in Dubai takes place in February 2023 with VIP tickets going on sale exclusively via SeatlabNFT from Nov. 2, 2022. This is set to be an immersive, NFT-enabled VIP experience that’s never been seen before at an event of this scale. Read the full announcement here.

How it all works

After taking the art world by storm, the music industry is becoming the next destination where non-fungible tokens are having a real impact. But of course, all of this needs to be achieved with mass adoption in mind — and ensuring that interacting with this technology is intuitive and straightforward for everyone, irrespective of whether they're familiar with it.

Because of this, SeatlabNFT's app serves as a hub where tickets are stored. Better still, built-in camera functionality enables festival goers to interact with exciting on-site elements and unlock exclusive rewards. Crucially, the app handles wallet creation behind the scenes — helping to eliminate some of the complexities associated with Web3, all while streamlining the onboarding process.

On the Elrow Dubai partnership, SeatlabNFT's CEO Ryan Kenny said:

"This is a big moment for us to demonstrate our technology's capability to not only ticket large-scale events using NFTs but also reward fans with something of real value and improve their connection with the events they attend."

Elrow Dubai's event is set to take place in February 2023 — introducing thousands of fans to NFTs for the very first time.

More insights from SeatlabNFT here

Make some noise

SeatlabNFT's dedicated app has now launched on Apple's App Store and Google Play — meaning it's available to millions of event goers worldwide.

Other recent partnerships include a tie-up with Lost Village festival to create a limited-edition NFT membership card that gave holders access to an immersive audiovisual festival experience.

The SeatlabNFT team also organized a freshers party tour of seven U.K. universities — and DJs included Clean Bandit, LF System, R3WIRE and Hardy Caprio.

Looking ahead, SeatlabNFT is introducing self-service onboarding, and unveiling even more headline-grabbing partnerships with world famous artists and brands. This will be accompanied by a dedicated marketplace for secondary sales, and a dashboard so event organizers can see all of their sales data in one place.

For event organizers fascinated with the benefits that digital collectibles can bring to their events, the arrival of SeatlabNFT will be music to their ears.

Material is provided in partnership with SeatlabNFT

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