Sports and esports fans will soon see more crypto ads during games as Terra has partnered up with the Washington Nationals MLB team and crypto exchange Bitstamp is now partnered with esports organization Immortals.
Terra (LUNA) is the 10th largest cryptocurrency by market cap and the blockchain that produces the UST stablecoin. The project is governed by a decentralized autonomous organization (DAO), which is now an official partner of the Washington Nationals.
The Terra community committed $38.2 million in UST over the next five years to secure the deal. The partnership was proposed by Terra founder Do Kwon on Feb. 1 through the community’s governance platform.
As part of the partnership, there are plans to allow fans at games to make purchases with UST at the team's home stadium, Nationals Park, as early as next season.
The team will also display Terra signage around Nationals Park during games and produce a five-part video series promoting Terra.
Nearly 1.5 million fans attended Nationals games throughout the 2021 season. That number is expected to climb above 2 million as Covid-19 restrictions are lifted, giving Terra greater exposure in the ballpark.
The Terra community joins FTX as a major crypto outfit sponsoring professional American sports teams.
From real to virtual pro sports
U.K.-based crypto exchange Bitstamp announced on Feb. 9 that it has partnered with the U.S.-based Immortals competitive esports organization.
Immortals will launch a team of content creators who will serve as Bitstamp brand ambassadors and offer “interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming.”
Bitstamp will sponsor the Immortals during the League of Legends World Championship. At the championship, every time Immortals draws first blood (that is, gets the first kill in a match) fans will have a chance to win crypto.
The Immortals stated the partnership is “specifically designed as both an educational opportunity, through which fans can learn more about crypto, and to enable fans to explore and interact with the Web3 space.”
Bitstamp now has its second official partner after Guild Esports PLC for its Bitstamp Gaming platform.