Blockchain-enabled gaming world The Sandbox announced a partnership with Care Bears owner Cloudco Entertainment on Sept. 2 that will bring a virtual representation of Care-a-Lot Kingdom to the platform.

Players will be able to explore the Care-a-Lot environment and interact with attractions, games and buildings. There will also be Care Bears-themed NFTs which players can buy and use in their own lands.

The Care Bears were launched in 1982, bringing the values of caring and sharing to countless millions of children and adults alike since then.

Their message of cooperation and understanding has seen the brand generate more than $5 billion in global retail sales, with a recent relaunch of the Care Bears toys line initially selling out in Walmart and online.

The Sandbox is a user-created virtual gaming world and experience which has already signed up over 50 partners such as Atari, CryptoKitties, and now Care Bears, to have themed lands within its Metaverse. COO and co-founder Sebastien Borget explained the approach to Cointelegraph:

“Using brands and IPs is what makes The Sandbox truly unique among all decentralized virtual worlds. We allow players and creators to enter a virtual world where you can build, own and monetize games, next to gaming giants Atari, Square Enix, Care Bears, Shaun the Sheep and more.”

He said, “Care Bears is among the most family friendly and well known cross generational brands that hundreds of millions people grew up with.”

The Sandbox also recently announced its LAND presale 4.2 which will happen in four daily waves from Sept. 15. Unlike previous sales for virtual land packages within the metaverse, this time around LAND will only be purchasable with SAND, the native utility token of the platform, which recently had a token sale through Binance Launchpad.