Tel Aviv, Israel, 12 August 2025 – Leading Web3 growth marketing platform Addressable has announced the launch of User Radar, a powerful unified dashboard that empowers marketing teams to maximize their campaigns. Accessible via the Addressable dashboard and capable of delivering forensic insights into user behavior, the tool helps businesses identify and understand the intent of those most likely to be interested in their products and services.

Because it parses both on and offchain activity, User Radar transforms anonymous website traffic into truly actionable leads, delivering greater knowledge than can be gleaned from Web2 analytics – which miss wallet activity – and on-chain explorers, which lack user journey context. As a result, targeting high-value users becomes possible.

In addition to analyzing aggregated wallet balances across seven blockchains, User Radar tracks activity across all identified wallets. It also supports multi-ad network retargeting, meaning users acquired on platforms like X can be served programmatic ads on crypto-aware platforms.

“User Radar is the perfect antidote to bloated campaigns that fail to generate meaningful value, enabling marketers to create impactful campaigns that speak directly to specific communities, whether it’s DeFi traders or NFT collectors,” said Tomer Sharoni, Co-Founder & CEO.

“By leveraging richer data about who is visiting your site, marketers can get a better appreciation for who they are, what they want, and how to re-engage them. Earning traffic is no longer good enough, we want to help our customers maximize revenue.”

Addressable’s new Web3-enabled CRM can be deployed to create tailored campaigns for high-intent users, with company data showing that retargeting engaged users can boost revenues by around 50% compared to chasing cold traffic.

User Radar can:

  • Automatically Identify & Capture: Wallet-enabled visitors are automatically detected and a rich profile created for them in your User Radar dashboard.

  • Utilize On-Chain Intelligence: On-site behavior is merged with public wallet transactions, token holdings, and social signals to paint a complete picture of who visitors are.

  • Segment High-Value Users: The most valuable segments are identified by country, balance, or community so you can understand who your main users are.

  • Power High-ROI Retargeting: Segments can be instantly turned into a custom audience for retargeting campaigns across X, Reddit, and the web.

User Radar builds directly on Addressable’s existing tools, adding a dedicated user-focused dashboard, segment-saving capabilities, and seamless integration with funnel analysis.  Marketers keen to take advantage of the tool can do so from today.

About Addressable

Addressable’s Web3 Growth Platform seamlessly integrates blockchain and social data to deeply understand Web3 users and execute highly targeted programmatic display ad campaigns across Twitter Ads, a vast network of 400,000+ websites, and premium crypto publishers. By connecting on-chain conversion data and dynamically optimizing audiences, Addressable helps marketers maximize ad performance at scale.

Trusted by top Web3 companies, including SushiSwap, Crypto.com, Polygon, Uniswap, and Morpho, Addressable provides unparalleled insights and execution capabilities, helping growth teams reach high-value wallet holders with precision. Its comprehensive Web2-to-Web3 attribution system tracks website visits, wallet connects, logins, and on-chain events, ensuring measurable impact and optimized conversions.