Itheum, the pioneering Web3 data infrastructure provider, is breaking new ground in real-world adoption with its latest deployment at the World Supremacy Battleground (WSB), one of the world’s most respected international street dance competitions. For the first time, dancers competing in WSB’s 2025 global finals in Dubai are offering fan memberships through Data NFTs, made possible by Itheum’s powerful backend and integrated via the Sigma platform.
This marks a major milestone in the evolution of fan engagement and creator monetization - a practical use case of blockchain in live entertainment that delivers value beyond speculation.
Sigma as the fan-artist engagement platform
Sigma is built for creators who want to go beyond passive followers. Using Itheum’s infrastructure, Sigma allows artists to offer fan memberships as Data NFTs - digital passes that grant access to exclusive content and fan perks, fully owned and controlled by the fan.
For performers at WSB, this means they can monetize their art beyond the stage, turning their audience into active supporters with a stake in their success. For fans, it creates a new way to connect - not just by watching a performance, but by becoming part of a community that grows together.
WSB’s Web3 Integration
The World Supremacy Battleground (WSB) has been a global platform for elite street dancers for over two decades. By partnering with Sigma and adopting Itheum’s infrastructure for the 2025 finals, WSB becomes one of the first major global competitions to embed Web3 technology into the heart of its fan experience.
Instead of just cheering from the crowd, fans can now purchase Data NFTs that support their favorite dancers, unlock exclusive content, and even offer real-world perks - all enabled by blockchain infrastructure.
Fan memberships as Data NFTs – with a new Incentive Model
In addition to access and exclusives, WSB’s “Inner Circle” fan memberships come with a revenue-sharing raffle - powered by the smart infrastructure behind Itheum and Sigma.
Each Inner Circle membership NFT acts as a raffle ticket. Every week, 10% of total NFT revenue is raffled off to 10 lucky fans, creating a powerful, ongoing incentive to support and promote artists.
This model adds a layer of excitement and fairness to the fan experience, where promoting an artist isn’t just supportive - it can also be rewarding.
Itheum as core infrastructure
At the heart of this initiative is Itheum, a protocol built to power decentralized data ownership and monetization. As the infrastructure layer behind Sigma, Itheum handles the full lifecycle of data tokenization - from licensing and access control to decentralized delivery and streaming via its broker node network.
What makes Itheum unique is its focus on data as a high-value asset - not just for businesses and institutions, but for individual creators, artists, and performers. By turning fan memberships into verifiable, tradeable digital assets, Itheum enables ownership-based economies that reward creators and their communities alike.
Vision for the future
Itheum’s deployment at WSB is just the beginning. It proves that real-world entertainment events can integrate blockchain not as a gimmick, but as core infrastructure for fan engagement, data ownership, and creator empowerment.
And this model scales:
Musicians can offer revenue-linked memberships
Sports communities can reward superfans
Content creators can build long-term economies around their most loyal audiences
Through Itheum, platforms like Sigma can provide these capabilities out-of-the-box - backed by decentralized infrastructure that ensures ownership, security, and transparency at every layer.
As fan culture evolves, so must the technology behind it. With Itheum powering platforms like Sigma, and global events like WSB embracing the future of data ownership, we’re entering a new era of creator economies - where data is value, and value is shared.
Itheum isn’t just building tools. It’s building the rails for the next generation of creator-led platforms - where communities are rewarded, data is respected, and success is shared.