News
Google will debut a new crypto ads policy on April 23, requiring advertising exchanges and wallets to be licensed under the MiCA or CASP regulatory frameworks.
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Advertising News
Advertising is a form of marketing communication that promotes some product or service via audio or visual form. Advertising is directed toward crowds, not individuals and has no personal message. Advertising is openly sponsored and broadcast through any type of media, such as TV, radio, search results and any other video or audio content. Advertisement is also popular in the cryptocurrency industry and promotes crypto exchanges, consulting services and various cryptocurrencies themselves. Bitcoin advertising is a controversial theme. Bitcoin ads are banned by Google, Facebook and Twitter. Advertisement of Bitcoin and other cryptocurrencies is considered insecure for users as many of them don’t have enough knowledge about cryptocurrencies and ICOs and may become involved in fraudulent and illegal schemes through promising ads.
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The Solana Labs CEO says the controversial advertisement was “gnawing at [his] soul“ and promises Solana will stay out of “cultural wars.”
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Australia’s competition watchdog cited preliminary research that found more than half of the crypto ads on the platform breach Meta’s policies or involve scams.
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The financial regulator is trying to bring companies offering crypto services into line with requirements that came into force in October.
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The TON Foundation-backed Adsgram platform differs from previously available Telegram advertising tools by allowing developers to earn money from ads in mini-apps.
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The AI-generated ad whipped up backlash from viewers who described it as a “weird dream” and “baffling.”
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Proceeds from the NFT mints are being paid to Protocol Guild, a collective funding mechanism created by Ethereum core contributors and the ad’s two actors.
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Regulators from key crypto markets, including the United Kingdom and Spain, have also taken similar measures against misleading crypto advertisements to minimize losses from crypto investments.
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The wallet drainer scam involves luring users into fake websites, prompting them to link their crypto wallets and eventually draining all funds.
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Telegram Messenger is the third-biggest messenger app in terms of monthly downloads after WhatsApp and Snapchat.
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BlackRock maintained its mature approach to promoting its new spot ETF with an ad labeling Bitcoin simply as “progress.”
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The Financial Conduct Authority in the United Kingdom ordered the withdrawal or amendment of over 10,000 finance-related promotions in 2023.
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Despite a market downturn, Web3 gaming continued to draw investments. Yet, it needs inventive approaches for broader adoption.
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The crypto community is pondering the potential impact on spot Bitcoin ETFs, given Google’s handling of 100,000 searches per second.
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While other spot Bitcoin ETF issuers use pop-culture references and flashy imagery, BlackRock has seemingly taken a more mature approach.
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