English billionaire and Moneysupermarket.com founder Simon Nixon has plans to increase his crypto investments through his London-based venture capital firm.

According to a Bloomberg report on Thursday, Adam Proctor, managing director for Nixon’s investment firm Seek Ventures, said that the company intends to increase the “allocation to crypto as we feel it is an important area for the future.”

Furthermore, Proctor said that Seek Ventures is currently on the lookout for an analyst who can lead this crypto-focused effort.

Digital currencies are drawing the interest of family offices, according to Goldman Sachs, which stated that half of the family offices it does business with are interested in adding crypto to their portfolios.

The Bitcoin (BTC) ecosystem has seen the steady involvement of billionaires, including Carl Icahn, who recently said he may invest up to $1.5 billion into crypto, stating, “Bitcoin to me is just a store of value.”

Moreover, the recent temporary downfall of Bitcoin’s price to below $30,000 was seen as an investment opportunity for Alameda Research, a Hong Kong-based firm led by FTX CEO Sam Bankman-Fried.

Related: Asset managers and companies accumulate 1.2M Bitcoin worth $57 billion

A new report suggests that 4% of the total Bitcoin supply — 816,379 BTC — is owned by 14 Bitcoin fund issuers and asset managers, currently representing $40.1 billion.

Out of the lot, the Grayscale Bitcoin Trust stands as the leader with 654,600 BTC — more than 3% of BTC’s supply. Coming in second, CoinShares’ XBT Provider represents 0.23% of the total supply with 48,466 BTC ($2.4 billion), while the remaining 113,313 BTC is held by the remaining 12 issuers.

In addition, the data also suggests that mainstream businesses Tesla (42,902 BTC), MicroStrategy (108,992 BTC) and blockchain giant Block.one (140,000 BTC) have cumulatively accumulated over $14.2 billion worth of Bitcoin.