People and companies are investing a lot of money in land and spaces in the metaverse, just the way they do in the real world, hoping to get a return. This means understanding the metaverse and its full potential, especially in terms of using advertising to generate passive income from their investments. Consider that the metaverse is more than a trendy new thing; it is the next iteration for the internet and, therefore, a logical transition for investors and marketers.
Within this metaverse, also described as a digital realm, users can participate in another channel in a user’s marketing mix, similar to banner advertisements, social media and now reels. However, given its basis as the next social media iteration, the metaverse is also viewed by many as a storytelling medium, enabling immersive 3D ad experiences to tell a more cohesive brand story. Although diverse in opportunity, the new landscape has proven overwhelming, giving those who make the transition early on a significant first-mover advantage.
To support the next generation of marketers and investors, DatChat (NASDAQ: DATS), a blockchain, communications and social media company focused on protecting user privacy, is extending these benefits to VenVuu, a metaverse advertising and NFT monetization platform. Landowners have an easy and consolidated way to decide which campaigns to run to generate revenue from their holdings. Advertisers can run campaigns that target the land parcels they want to reach simultaneously across multiple metaverses.
The DatChat CEO Darin Myman shares, “We believe this to be a landmark moment for the metaverse. It is the first simple solution allowing users to monetize their metaverse parcels while enabling brands a broad reach in the metaverse.”
By leveraging VenVuu Dynamic NFTs, existing metaverse landowners can monetize their assets by opting into paid ad campaigns that advertisers provide. In turn, brands will also be able to run campaigns across a growing NFT network that may extend across multiple metaverses.
A method for revenue earning
Landowners in the metaverse can start earning revenue immediately following their purchase using the VenVuu Dynamic Content NFT. The NFT allows users to easily get paid for ads and product placements, among other creations. Initially, campaigns will consist of video or static ads. However, the project has also built anticipation around the expansion of additional supported media formats, including 3D images, virtual product placements and wearables later in 2022.
Each VenVuu Dynamic is an NFT similar to owning a multimedia outlet that users can own and control in their world. Parcel owners can then opt into campaigns that advertisers are offering. On the other side, advertisers can offer campaigns to landowners based on targeting criteria.
Furthermore, as VenVuu Dynamic Content, users can earn while assets sit in their wallets. By owning these assets, users will gain the ability to place their VenVuu Dynamic in a gallery or space easily, access to lifetime upgrades as the technology advances and the opportunity for owners to receive exclusive premium payouts.
VenVuu incorporates DatChat, Inc.’s patented DRM and encryption technology, a subset of the blockchain, cybersecurity, digital rights management and social media company. The team is most well-known for its offering, which extends privacy in messaging services long after a user hits “send.” Therefore, one’s right to privacy is extended beyond the living room, with products like the DatChat Messenger and Private Social Network providing the ability for users to maintain control over messages and posts. The added level of protection means that users can delete messages and entire conversations on their device and the recipients while simultaneously enacting screenshot protection, which makes it virtually impossible for a screenshot to be taken.
The project has since put together an amazing team for VenVuu, which will become a strong foundation for the second NFT launch, alongside partnerships with major metaverses and a fully functional ad platform.
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