Playboy Enterprises, Inc. has received positive results after evaluating all pros and cons of Bitcoin as a payment method and decided to introduce the currency at one of several divisions. The innovative approach is going to be tested in the playboy Plus online resource of the Entertainment branch of the company. The adult content as well as subscriptions of different duration can now be purchased under stronger privacy and anonymity.
The official press release is still absent, but the lack of authorized confirmation does not reduce the information acquired by all interested. The transactions will be processed by BitPay, but the offers will include one-month, six-month and lifetime memberships.
However, the explanations might follow from MindGeek not Playboy Inc. itself. Playboy Plus original nude content resources, as well as other web establishments of the brand are operated by MindGeek, who has been mentioned in similar news recently. The corporation owns numerous brands, like Brazzers and Reality Kings (each having at least 30 pages under them), YouPorn, PornHub.com and Mofos. Particularly IKnowThatGirl.com of Mofos and Porn.com were the first to announce the implementation of Bitcoin payment processing some days earlier. Many experts believe that the keyword “Playboy” is capable to attract the most attention of the auditory among similar competitors. Avi Bitton, CTO of an adult movie studio Wicked Pictures from California thinks:
“It’s a payment option. Think of a large company that owns domains rolling out a payment option. You think that’s going to probably percolate to multiple sites? That’d be a good framework for working things, right?”
The adoption of the cryptocurrency seems to be very simple and comfortable to use. To find the offer to pay the service with Bitcoin users have to visit plus.playboy.com, otherwise only traditional cash and credit card payments are provided. The routine has no complex steps either – while registering and creating a profile based on the membership the users are offered all possible payment methods. After the choice and entering of the email the participant will receive a QR code to complete the transaction.
The full list of adult content providers accepting Bitcoin includes now Porn.com, IKnowThatGirl.com, Playboy Plus, Naughty America – all processed by BitPay. In January one of the Reddit users Bowiestar has investigated Brazzers, contacted them privately and on the forum during the Ask Me Anything event. The vague diplomatic answer was short; “coming soon”.
The general impact of the mentioned decisions on the adult entertainment industry and on online finance is massive. The overall increase of sales by 10% due to the new alternative payment option reported by Porn.com and Naughty America is significant. Lifestyle blog TheRichest comments the trend:
“They are among the top three bandwidth consumption companies on Earth, operating more than 73 websites in all – free, paid and webcam. It has been reported that the company brings in over $200m annually.”
Having extraordinary traffic globally and in the USA all mentioned platforms will definitely impact the smaller representatives of the entertainment sector, but whether it will have a wider online impact – time will tell.
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