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The crypto market has no shortage of voices – but few filters for truth. In a recent Cointelegraph AMA, Token.com co-founder and CEO Mel Gelderman explored how his platform is tackling one of crypto’s biggest challenges: cutting through the noise to deliver verified, actionable insights.
“Imagine X, but next to every crypto account you can see if they’re any good – if their calls tend to be right,” said Gelderman. “It’s like Google Maps ratings, but for market credibility.”
Navigating Crypto with Confidence: AMA on How https://t.co/dIBn0Y2MGS Filters Out Noise and Drives Results [Brought to you by @tokencom_] https://t.co/cjx2PWZ3Oc
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Social content as a trading signal
Token.com was built around a simple but powerful idea: social media is where people discover the most about crypto. Traditional social media platforms, however, were never designed as an actual tool for investing. What users see on such platforms are usually endless posts about tokens without a clear understanding of which of them are credible.
Gelderman’s team saw an opportunity to merge discovery and execution into one seamless experience. The Token.com app looks and feels like a familiar social feed, but adds a trading layer directly into it. Users can watch market discussions, explore trending tokens and trade instantly from verified posts.
This connection between creators and traders creates what Gelderman calls a “creator–trader flywheel,” where insight drives action and action reinforces reputation. “Creators on Token.com earn when people trade on their posts,” he explained. “It builds an ecosystem where creators are rewarded for meaningful content that informs real decisions.”
Reputation’s role in crypto trading
Discussions in the AMA heavily focused on Reputation Scores – a system that measures and ranks creators by the accuracy of their market calls. Token.com uses AI to analyze posts, label whether they are bullish or bearish and then track token performance over time. When a prediction aligns with market outcomes, the score of its creator rises.
“The idea is to build accountability,” Gelderman explained. “Users should be able to see which voices add real value and which don’t.”
The feature brings transparency to an industry often criticized for hype and paid promotion. As the AI model refines itself with more data, users can see which voices consistently add value and which rely only on popularity.
Gelderman emphasized that this isn’t about shaming bad calls. “Our industry developed toward money games,” he said. “We need better systems that reward accuracy and integrity – that’s how crypto earns real trust.”
Building a unified experience
Beyond filtering noise, Token.com aims to fix crypto’s fragmented user experience. Different blockchains, assets and interfaces make navigation difficult for everyday users. The app addresses this problem through crosschain integration and wrapped assets. It allows users to trade Solana-based tokens, xStocks and wrapped blue chips all in one feed.
“Ultimately, anything that’s tradeable will be in the app,” Gelderman emphasized. “You can watch a video about Nvidia, feel inspired and invest right there on that post. That’s what optimizing for users looks like.”
A key part of that seamless design is Token.com’s partnership with Solana Mobile. The platform joined the Solana Seeker program and became a featured app on the Solana DApp Store. Seeker phone users now get exclusive perks – fee bonuses, special badges and a smoother in-app experience. The launch drove more than 7,500 new users in a single week, according to Gelderman, which signals strong demand for mobile-native crypto experiences.
What lies ahead
Looking forward, Token.com plans to deepen its integration of AI and expand access across chains and asset classes. Upcoming updates will add AI summaries that turn social discussions into clear insights and help users keep up with fast-changing market trends.
Gelderman’s vision extends beyond crypto. He sees a future where tokenized stocks and real-world assets exist side by side in the same interface. This will give people access to investments that were once only available for institutions.
“Stocks are just tokens invented 400 years ago,” he said. “It’s all becoming tokens, and that creates an accessible world of investing for everyone.”
For Gelderman, the mission is clear: simplify crypto, reward insight and make finance feel human again.
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