Western Union Sitting Duck in Bitcoin Viral Ads Blunder

Western Union has become the latest target of one of the Internet’s more sophisticated dethroning campaigns – and, it seems, has already lost the battle to contain the consequences.

An image posted to Facebook depicting an altered version of the company’s own advertisement, changed to include a direct comparison with Bitcoin, is currently going viral.

Sending money with Western Union vs. Bitcoin

The image shows the cost of sending money using Western Union, with the cost to do the same operation in Bitcoin displayed alongside, also with light mockery of the original advertisement’s slogan.

Western Union allegedly took action to have the image removed, whereupon the removal confirmation from Facebook was linked to via Reddit. The confirmation still contained a visible copy of the image, however, and as the Reddit user points out, has placed Western Union at the center of the ‘Streisand effect’ phenomenon.

As also reported by BTCfeed, the Streisand effect means that Western Union’s efforts t