Las Vegas, May 28th, 2025 – Baanx, the market-leading crypto payments platform, has announced the official U.S. launch of the Crypto Life (CL) Visa Card, designed for LEDGER™, the world leader in digital asset security for consumers and enterprises. The launch builds off Baanx’s April 30 announcement.

The CL Card is a crypto debit card that gives users 1% cashback in Bitcoin (BTC) or USDCon every purchase—allowing them to grow their digital holdings as they spend. Funds are held in self-custody, preserving security, and users decide when to top up the card. Users can also directly deposit their paychecks into their CL Card account via bank transfer and convert the income into crypto automatically, or hold it in fiat. This functionality streamlines the user experience and also lowers barriers to entry for anyone curious about crypto.

“At Baanx, we believe the future of finance is built on freedom, flexibility, and security. The CL Card, designed for Ledger, is a step toward mainstream, non-custodial crypto payments—right in your pocket”, said Simon Jones, Chief Commercial Officer of Baanx. “This launch in the U.S. is a major milestone for our mission to put users in control”.

The CL Card enters a market where consumer spending habits are rapidly evolving. Household purchases dominated crypto card usage at 63% of total transactions with entertainment and fashion categories showing the strongest growth. This indicates emerging opportunities in discretionary spending categories that the CL Card is well-positioned to capture.

“We are excited to collaborate with Baanx to bring the CL Card to millions of users in the U.S., with great features for Bitcoin holders. As digital asset adoption accelerates, our goal is to ensure people can make the most out of their digital wealth anywhere, anytime in their lives”, said Jean-Francois Rochet, EVP of Consumer Services at Ledger. “Living the crypto life means having ownership, access and real world utility over your digital assets. We see the CL card as a tool for financial independence and a fuller asset ownership experience”.

In 2025, approximately 28% of American adults own crypto and 14% of people without crypto plan to buy it this year. Coupled with Bitcoin's increasing correlation with gold and its recognition as a store of value by institutional investors, the CL Card is positioned to address the growing demand from American holders for practical utilization of their digital assets.

The CL Card will be available in the US (excluding New York and Vermont) on June 30th 2025, U.S. residents can sign up for more information and to be notified when the card is available here.

About Baanx

Baanx is a leading force in crypto payments and B2B2C digital asset services. Our portfolio includes major crypto card programs like MetaMask Card, CL Card Compatible with Ledger, and 1inch Card, offering users full control over their assets. With our card, users can spend crypto globally at over 90 million merchants.

Baanx.com Ltd is one of the first companies to receive approval from the UK Financial Conduct Authority (FCA), operating Fintech payment services which utilise an Electronic Money Institution (EMI) license UK & EU/EEA and a Credit Broking License (UK).

Join us in shaping the future of Trustless Banking as a Service (BaaS). Explore Baanx:

Website | Twitter | Telegram | Medium | YouTube | LinkedIn

About Ledger

Celebrating its 10 year anniversary in 2024, Ledger is the world leader in Digital Asset security for consumers and enterprises. Ledger offers connected devices and platforms, with more than 7.5M devices sold to consumers in 210 countries and 10+ languages, 100+ financial institutions and commercial brands. Over 20% of the world’s crypto assets are secured by Ledger.

Ledger is the digital asset solution secure by design. The world’s most internationally respected offensive security team, Ledger Donjon, is relied upon as a crucial resource for securing the world of Digital Assets. With over 14 billion dollars hacked, scammed or mismanaged in 2023 alone, Ledger’s security brings peace of mind and uncompromising self-custody to its community.

Don’t buy “a hardware wallet.” Buy a LEDGER™ device.

LEDGER™, LEDGER LIVE™, LEDGER RECOVER™, LEDGER STAX™, LEDGER FLEX™ and LEDGER FREE FROM COMPROMISE™ are trademarks owned by Ledger SAS

Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Ledger is under license.

E Ink® is a registered trademark of E Ink Corporation.

Press Contacts:

Baanx

Head of Partnerships and marketing, Anhelina Stanolievich

press@baanx.com | anhelina@baanx.com

Ledger

Philip Costigan, Global Head of Strategic Communications and Public Relations