October 22, 2025 – This month, the first-ever true insider story of bitcoin’s rise is coming to bookshelves near you. And Then You Win is the untold insider account of Bitcoin’s wildest decade: how a fringe idea battled ridicule, resistance, and regulatory heat to become a global financial movement.
From early-stage boardrooms and late-night strategy calls to global-stage battles, Bitfury vice chair, early backer, and author George Kikvadze brings you to the front lines of the revolution with stories no one else can tell, with never-before-published accounts of riding the Bitcoin wave from $20 to $100,000. The foreword of the book is authored by legendary angel investor and VC Bill Tai, who helped shepherd the company to success across the globe, bringing invaluable insight from his experience backing companies such as Zoom and Canva.
In the book, George Kikvadze introduces us to the cast of characters who made bitcoin what it is today - from OG holders and builders, to VCs, to presidents, oligarchs, and sheiks; and even hackers and FBI agents - and shows how this international crew of misfits and rebels risked everything to rewrite the rules of money, power, and trust.
And Then You Win is a wild ride through one of the most disruptive movements of our time —told by someone who lived it from the inside. This isn’t just a startup story. It’s a hard-won blueprint for winning against impossible odds, packed with lessons learned and candid advice for the next generation of tech entrepreneurs. Part memoir, part business advice, And Then You Win is ultimately a book about how to lead in challenging times, especially when bringing new technologies to the world. George Kikvadze shares learnings like: how to lead through chaos when the world thinks you’re crazy; why relentless focus and grit matter more than genius; and what it takes to win when the odds are rigged against you.
Endorsers of the book champion its lessons and Bitfury’s success, and include:
"This book captures what I witnessed firsthand ... how true entrepreneurs make the impossible possible." — Sir Richard Branson, Founder, Virgin Group
"This is the untold story of how Bitcoin's backbone was forged by true believers." — CZ, Founder, Binance - the world's largest crypto exchange
"George captures what it means to grow up with broken money: Bitcoin is not just technology, it is a necessity. This is the untold story of building that foundation against all odds." — Wences Casares, Founder, Xapo & "Patient Zero" of Bitcoin in Silicon Valley
"From the Block Size Wars to $100K-George & Val were there building Bitcoin's layer 0. Their insider story." — Adam Back, Cryptography Pioneer & CEO of Blockstream
"From our early Bitcoin OG days to institutional adoption-George lived every moment of this transformation." — Matt Roszak, Bitcoin OG, Chair of Digital Chamber and Tally Capital
"The untold story of how Bitcoin's earliest believers built its foundation brick by brick." — Don Wilson, Founder & CEO, DRW
About the author
George Kikvadze is the founder of Cryptic8 VC, a fund investing in AI, crypto, and longevity. He also serves as Vice Chairman of Bitfury Group, a leading Bitcoin and blockchain investment firm. Founded in 2011 as a pioneer in Bitcoin mining, Bitfury has evolved into a diversified technology holding company with strategic stakes in Cipher Mining (NYSE: CIFR) – a leading U.S. Bitcoin mining and AI data center company; Crystal Intelligence – a blockchain analytics platform; LiquidStack – a data center cooling technology leader; and Axelera AI – Europe’s premier AI chip company. Prior to joining Bitfury in 2013, George worked at Emergent Capital and York Capital Management. George was a founding member of the Kyiv YPO Chapter and is currently a member of the Europe One YPO Chapter. He is also a Co-Founder of the Global Blockchain Business Council (GBBC), the world’s largest industry association for blockchain technology, and the Blockchain Summit on Sir Richard Branson’s Necker Island. George serves on the Board of Crystal Intelligence, and is a Board Observer at both LiquidStack and TryNovo, a cutting-edge legal AI firm. Outside of work, George is a passionate tennis and chess player who enjoys raising his two sons, four dogs, and two cats with his wife, Dina.
You can follow George on Twitter and LinkedIn.
About the book
Secure your pre-order Kindle version of the book on Amazon now. All other versions including paperback, hardback and audiobook will be available on October 28.