22 September 2025 — Bitrue, a global cryptocurrency exchange, is marking its seventh year of operation with new product launches, expanded listings and a user base that now exceeds 40 million globally.

Since its inception in 2018, the company has focused on three main areas to drive growth: quickly adapting to new market trends, offering users rewards with real value, and maintaining high security standards. According to the exchange, these pillars have allowed it to weather an often volatile industry while continuing to grow internationally.

Expanding asset offerings and market depth

In 2025 alone, Bitrue added more than 100 new coins, pushing the total number of assets on its spot exchange to about 700. Users can now trade in areas such as DeFi, GameFi, AI, RWA, memecoins and the top-10 market leaders — mirroring the wide range of trends currently shaping blockchain use.

Recent additions include USD1 and WLFI from the World Liberty Financial ecosystem, tokenized stocks such as Tesla and Apple through a partnership with Backed Finance and BABY from Babylon Labs.

Bitrue’s XRP market regularly clears over $800 million in daily volume, placing it second globally. Open interest in XRP-USDT futures has climbed past $750 million, supported by an order book holding over 2 million XRP across several tiers. Futures contracts are available with leverage up to 125x, and the platform also offers crypto-backed loans to provide liquidity without forcing long-term holders to sell.

Building pathways for rewards

Staking remains central to Bitrue’s strategy. The exchange supports more than 120 assets, with an average annualized rate of around 6.5% across Power Piggy, fixed-term and flexible options, Launchpools and rotating campaigns.

Launched in 2018, Power Piggy was one of the first large-scale staking programs and has since become a core feature for many users. Today, more than 20% of Bitrue’s customers are active stakers. Campaigns include up to 10% annualized rates for USD1, credited daily without withdrawal penalties. Weekly promotions can raise opportunities by as much as 30% on an annualized basis.

Security and user protection

Bitrue uses proprietary multi-signature cold wallet storage alongside publicly verifiable insurance reserves of 25 million XRP and 40 million BTR.

Extra safeguards include device whitelisting, account lockdowns and email verification codes. The exchange also runs a recovery service that this year restored more than $1.3 million in funds lost to user errors, such as missing tags or transfers sent on the wrong chain.

In 2025 alone, customer support handled more than 40,000 live chat questions, usually settling them in under an hour, and another 45,000 cases through email and social platforms.

Launchpools, Alpha listings and venture capital

Two initiatives define Bitrue’s forward strategy. Launchpools give users access to early-stage tokens while helping projects engage with the community. Bitrue Alpha offers a marketplace for newly issued tokens, providing exposure to assets that are both highly volatile and potentially rewarding before moving to the main exchange.

Bitrue is also investing directly in new blockchain ventures through Bitrue Ventures, a $40 million fund. Early allocations, including support for Redacted, have already been announced, with further deals expected soon.

Partnerships and community outreach

Bitrue has partnered with more than 250 organizations this year, including Cardano, Ripple and members of the XRP ecosystem. These collaborations have boosted liquidity, supported education initiatives and strengthened user communities.

The company also plans to expand global user meetups after positive experiences in previous years, underscoring its view that adoption depends on both technology and personal engagement.

Reaching seven years in the fast-moving crypto industry, Bitrue credits its progress to moving in step with its users and partners. While seven years may not seem long in traditional finance, the company notes that in crypto, it is nearly a generation.

Looking forward, Bitrue says that transparency and user trust will be at the heart of its strategy. The "true" in its name isn't just a marketing gimmick; it's a core principle that the company says it will uphold as it grows and helps people actually use their digital assets for things like sending money abroad or investing in a new project.

About Bitrue

Launched in July 2018, Bitrue is a global crypto exchange dedicated to providing diversified digital financial services through blockchain technology. The platform supports over 700 cryptocurrencies and offers a wide range of products, including spot trading, futures, OTC, staking, copy trading and Alpha trading. With its extensive asset coverage, Bitrue ranks among the top exchanges in XRP markets by trading volume. It also provides a variety of staking and investment products with annualized rates of up to 30%, balancing liquidity and credited rewards. Centered on security and user protection, Bitrue actively partners with projects such as XRP and ADA, driving the growth of the digital economy through continuous product innovation and global ecosystem collaboration.

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