All-in-one social app for crypto traders aims to simplify experience with transparent, action-driven interface
LONDON – July 24, 2025 – Bloom, an all-in-one social app for crypto traders and highly-visible industry key opinion leaders (KOLs), today announced it has raised a $1.6 million pre-seed round led by Lightspeed Faction, with participation from Stani Kulechov, Outlier Ventures, Delta Blockchain Fund, Cointelegraph, APX (Axel Springer and Porsche), Plassa Capital, Henry Chen, and Paul Taylor. This investment will accelerate Bloom’s mission to provide the consumer-grade front-end platform that wraps the fragmented crypto trading experience into one, easy-to-use application.
The funding will accelerate development ahead of Bloom’s Early Access launch this summer, following an internal rollout and testing on Ethereum, Base, Arbitrum, and BNBChain. Bloom will continue to expand internally across the engineering, product, and design teams, as well as activate on growth campaigns and KOL partnerships—building upon an existing community of highly-visible trading personalities.
“Think of Bloom as the social layer for all of onchain finance,” said Charlie Varley, CEO of Bloom. "An everything app built on the idea that onchain activity is content. Starting with trading, and expanding to wherever financial behaviour happens onchain."
Bloom is a solution to the complex and opaque crypto landscape, which has historically required traders to use 10+ disconnected tools across multiple tabs, chains, dashboards, wallets, and aggregators. Bloom simplifies this process by combining social discovery tools for alpha generation, on-chain analytics for market intelligence, decentralized exchange capabilities for seamless trading, and a unified portfolio view—all within a single social app.
Through a real-time feed of verified onchain actions, users are safeguarded from unreliable signals and can confidently copy trending trades from trusted influencers in one click. For traders and KOLs, Bloom becomes a performance-based reputation layer where fees are earned when other users copy trades, creating a platform filled with opportunity for all involved in the daily crypto trade cycle.
About Bloom
Bloom is building the unified social and actionable front-end for crypto trading. The platform combines the discovery power of social media, on-chain analytics for market intelligence, decentralized exchange capabilities, and a unified portfolio view into one easy-to-use application. Bloom's mission is to become the trusted, default interface that users open daily to discover, verify, and act on trading opportunities. The startup has gained early validation, ranking as a Top 3 Consumer Startup at Paris Blockchain Week and graduating from the prestigious Creative Destruction Lab program.