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Berlin, Germany, January 5, 2025, Press release – WebZero has officially announced the launch of Polar to change how Web3 companies track, measure, and scale their live marketing. Recognising that many crypto events often seek to improve measurable Return on Investment (ROI), Polar introduces a data-driven "Pro Suite" designed to turn in-real-life gatherings into effective, high-precision performance marketing functions.
The 2026 event industry outlook
While 2024 saw a peak in event volume, with 900+ side events at EthCC Brussels and 1,200 at Devcon Bangkok, the industry began to see a reduction in event spending in 2025. As business leaders seek greater clarity on event outcomes and expenditure, events are generally evolving.
Industry leaders, including Erik Voorhees, suggest that targeted, smaller gatherings can often provide greater value than large, untargeted events. Polar provides the technical infrastructure to test and adjust strategy at scale, shifting events toward verifiable performance metrics.
Polar has already been successfully trialed at Polkadot side and main events, introducing a new cultural approach to the Blockchain’s live marketing strategy, led by DevRel & Events force, WebZero.
Transforming events into performance engines
Polar turns popular event platforms like Luma into a professional growth suite, offering deep integration and metadata that was not easily captured before. Key features include:
Granular attribution: Identify which touchpoint converted a prospect into a community member.
Behavioural segmentation: Build target demographics based on real-world interactions and historical attendance patterns, going beyond simple email signups.
Business pro suite: Direct API connections to CRMs and social analytics (e.g., Posthog) ensure a seamless flow of data between the physical event and the digital sales funnel.
Market intelligence: Experimental tools that show the Total Addressable Market (TAM) of competitor events and how your project ranks in real-time.
Roman M. Kemper, Founder of WebZero and Polar shared:
"The past focus of Web3 marketing spend has often been on spectacle and non-core metrics. In 2026, moving beyond mere visibility to achieve true validity is crucial. Polar treats a conference with the same diligence a CMO applies to a Google Ads campaign: with total transparency and a strong focus on driving conversions."
Critical 2026 builder roadmap
As the industry shifts its focus to high-signal gatherings like ETHDenver (February), the technical-first EthCC Cannes (March), and the significant developer gathering at Devcon 8 Mumbai (Q4), Polar will be a key tool for teams prioritizing quality engagement over sheer volume.
Beta Access for Polar opens now at polargtm.com/. Growth teams and founders are encouraged to apply early to secure their event strategy for the new year.
Media Contact:
info@joinwebzero.com
About Polar
Polar is the first event-tech suite built specifically for the Web3 ecosystem. By bridging the gap between physical networking and digital attribution, Polar empowers growth professionals to optimize their event spend and maximize business development through data-driven insights.
About WebZero
WebZero is a global event and devrel force with a focus on developer experiences. The Blockspace hacker houses are a central hub for Web3, featuring technical conferences and multi-day hackathons focusing on cutting-edge blockchain technology use cases.
