Known for his social media-involved leadership of crypto exchange giant Binance, CEO Changpeng Zhao, or CZ, said he disabled Twitter comments on his posts to weed out the scammers. 

"To better respond and engage," CZ told Cointelegraph he partially disabled the ability for the public to comment on his tweets. "This is a new feature from Twitter," CZ said on June 11. "It seems it’s only rolled out to a small percentage of people."

Social media holds crucial in crypto

As an industry based primarily on digital technologies, much of the crypto and blockchain community interacts daily on various social media platforms such as Twitter. CZ upholds a significant presence on Twitter, allocating roughly 20% of his time to community interaction on the platform.

In light of Twitter's new option, CZ expressed enjoyment in testing fresh functionalities, describing himself as an early adopter, hence his recent experimentation with comment disable setting.  

Twitter hosts a difficult environment at times

"Twitter is not a perfect platform by any means," CZ said, noting that scammers, trolls and the like can make genuine community interaction difficult on the platform. 

"To clarify, my intention for using the new 'people you follow can reply' feature is not to cut off people’s opinions," CZ said. "I welcome people to voice how they are feeling and also challenge me or our services so we can be better."

CZ said he wants the community to keep suggesting follow-worthy Twitter accounts. "There’s a lot of great voices in the crypto space that I hope to capture more."

Under CZ's purview, Binance has become one of the largest companies in the industry, with more than 1,000 employees. Cointelegraph's list of the top 100 people in crypto and blockchain shows CZ as the most influential person in the industry.