On Friday, the online retail store Bitcoin Movement (BTCMVMNT), launched a limited edition streetwear line featuring a blockchain-backed system of “Proof of authenticity.”
The 300-item collection, which was designed with input from British entrepreneur and rapper Zuby, consists of 50 hoodies, 125 Hats, and 125 T-Shirts, all bearing the logo ‘21 Million,’ representing the maximum amount of Bitcoins that will ever be mined.
Each piece in the collection, which is titled “Take the Power Back,” contains an near-field communication chip linked to the VeChain blockchain. Through a mobile application provided by the Bitcoin Movement, customers can scan a sticker attached to the garment, and the application will retrieve product information from VeChain in real-time.
If the product is authentic, the application will display the message "100% Genuine Verified". Additionally, the app will display the specific version number of the garment and the unique transaction ID linking it to the blockchain.
Founder of The Bitcoin Movement, Daryl Kelly commented, “I wanted our first blockchain limited edition collection to be truly representative of the philosophy of Bitcoin. Embodying the attributes that have made it so disruptive, successful, and attractive to those who seek truth and transparency. VeChain's industry-leading public blockchain technology perfectly fits our movement.”
This collaboration isn’t the only instance of limited release fashion relying on blockchain technology to deter knock-offs. Recently, fashion makers around the world have begun to adopt blockchain technology in the field of supply chains or in the field of product authenticity verification.
On September 3, Fashion House Alexander McQueen, launched a new blockchain-powered label that enables both designers and consumers to securely register and trade clothing.