Crypto advertising revenue app BitMaker has come out of stealth mode, launching its 2.0 version and announcing a crowdsale.

Owned by Seattle-based CakeCodes, BitMaker generates brand awareness by paying customers Bitcoin and Ethereum rewards to try new products and perform other “small tasks” for businesses.

“Traditional advertising methods include pushing unsolicited ads onto people. We wanted to combat this by giving consumers the option to opt in and get paid for their time used on trying a new product,” CEO Simon Yu commented in an accompanying press release on Wednesday.

“With Bitmaker, end-users get paid, businesses only pay upon engagement, and customer acquisition costs are dramatically decreased.”

The project already has a burgeoning active user base of around 250,000 per month, despite officially being in stealth mode since its incarnation back in 2014.

In tandem with the 2.0 release, a crowdsale designed as a “limited round intended to increase user growth” and iOS app development will begin April 30 on the Wefunder platform. In future, additional currencies will be added for payouts beyond Bitcoin and Ethereum, according to the release.

CTO Calvin Hsieh, meanwhile, explained the mechanism for generating revenue on BitMaker is in fact based on gaming rewards long extant in the cryptocurrency market.

“While playing, gamers are rewarded for completing a mission for items like digital swords or in-game gold. We made this experience tangible by tying it to the real world; when a user completes a mission on our app, they receive real money,” he added.

The app is not be confused with Canadian tech skills accelerator