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Games, Esports, Web3

The internet has more than 6 billion users, yet digital experiences remain mostly generic. Artificial intelligence is accelerating a shift away from this one-size-fits-all model, making personalized experiences the new standard.

AI infrastructure company XBorg is building systems to enable this transition. Founded in 2022, the company works with Team Liquid, Evil Geniuses and Team BDS, helping them deliver intelligent, automated and personalized fan experiences at scale. XBorg is now expanding its focus beyond gaming into sports, music, film and lifestyle, aiming to apply its AI tools to the broader consumer brand market.

In this interview, XBorg CEO Louis Regis breaks down what personalized experiences mean in practice, the products XBorg is building to power them and why he believes a community-owned model is essential for the future of the internet.

Cointelegraph: What are personalized experiences, and why are they a key component of the future of the internet?

Louis Regis: Personalized experiences are digital journeys tailored to each individual. Think about it: Netflix doesn’t show everyone the same homepage. Spotify doesn’t recommend the same songs to everyone. That level of personalization is now expected across all digital experiences.

Take MyBlue, the XBorg-powered fan app for Team Liquid. When a fan logs in, they see content unique to them (quests, match schedules, polls) based on which Team Liquid team they support, which games they play and what’s happening in real-time. Every fan gets an experience that feels built for them.

AI makes this possible at scale. Without it, delivering personalization to millions of users isn’t feasible. That’s why personalized experiences are the future and why AI infrastructure is essential to power them.

CT: What products does XBorg build, and how does it fit into this vision?

LR: XBorg builds AI infrastructure that enables personalized experiences. We have two core products:

  • FanBase Copilot: An AI agent that monitors everything a consumer brand does (streams, tournaments, social posts) and automatically creates personalized engagement campaigns across platforms like Twitch, YouTube, Discord and the web.

  • FanBase Apps: Turnkey loyalty platforms where fans earn, engage and unlock rewards. This is our premium offering for organizations with dedicated audiences and resources.

Each product collects and analyzes data to deliver unique, optimized experiences for every user.

CT: What specific advantages does this provide to consumer brands, creators and end-users?

LR: For consumer brands and creators, we solve personalization at scale. FanBase Copilot monitors their activity in real-time and automatically generates contextual engagement campaigns. They deliver personalized experiences without manual overhead or technical complexity.

FanBase Apps gives them turnkey loyalty platforms where they control the experience and build deeper relationships with their audiences. For end-users, every interaction becomes more relevant and rewarding. You’re not another user in a generic system. You get content, quests, insights and rewards that adapt to you. That’s the shift: from generic to personalized.

CT: Why is distribution so crucial in the technology industry, and how does XBorg ensure effective distribution of its products?

LR: As AI becomes more capable, building applications becomes easier; the competitive advantage shifts to distribution. The companies that win won’t just have the best technology; they’ll have the strongest networks and the ability to reach users at scale.

XBorg’s distribution advantage comes from our partnerships with leading consumer brands and esports organizations. We’re already integrated with Team Liquid, Ninjas in Pyjamas, Team BDS, Evil Geniuses and JD Gaming, with Fortune 500 companies and major football clubs on the way.

Each partnership expands our network effect. Our Ads Network, launching in 2026, will enable hyper-accurate user targeting across this entire ecosystem of applications.

Distribution isn’t just about reach; it’s about network effects. Every new brand we work with makes our infrastructure more valuable for everyone in the ecosystem.

CT: Web3 is often associated with decentralized governance and shared value. How is XBorg leveraging these principles to build its community and drive value creation?

LR: XBorg is community-owned. We raised over $9 million directly from our community, not traditional VCs. XBG holders co-own everything we build.

Our tokenomics align with this:

  • All revenue above 150% of operational costs buys back XBG

  • XBG pledgers earn their share of 1,000,000 XBG per month

  • XBG holders govern the ecosystem through decentralized governance

We build in public and share our progress transparently. As XBorg grows and works with bigger organizations, our community benefits directly. We’re rooted in the Web3 values of ownership, privacy and transparency, but we’re building infrastructure for the Web2 world, where consumer brands need AI-powered personalization at scale.

CT: What is your take on the move away from VC coins and the centralized exchange (CEX) cabals trend in 2025? How does it impact the broader Web3 ecosystem?

LR: The shift away from VC token launches is healthy for the ecosystem. Users are demanding fairer distribution models and more community ownership, and rightly so. Too many projects have launched with predatory tokenomics that prioritize insiders over the communities that actually drive value.

This trend forces projects to build real products, demonstrate real traction and earn their community’s trust. It’s no longer enough to have a good pitch deck and VC backing; you need genuine product-market fit and a community that believes in what you’re building.

For XBorg, this environment validates our approach. We’ve always been community-first, building real infrastructure with paying clients and sharing value transparently with XBG holders. The move away from VC coins strengthens projects like ours that prioritized community ownership from the beginning.

CT: XBG had its first anniversary in August this year. How do you approach managing your token and aligning value as XBorg grows?

LR: For us, token management is about long-term alignment. Our approach is straightforward: build real products, generate real revenue and return value to holders.

This quarter alone, we’re buying back 10% of the circulating supply, approximately $1-2 million in XBG. As we sign Fortune 500 clients and expand into new verticals, the upside for XBG holders grows exponentially.

We’re not interested in short-term hype cycles. We’re building infrastructure that will power the personalized internet, and XBG is how our community co-owns that future. As XBorg grows, so does the value proposition for XBG holders; that’s the alignment we’re focused on.

CT: Looking forward, what key milestones and developments can we expect from XBorg in the near future?

LR: This quarter, we’re launching FanBase Copilot. We’re unveiling new clients: Fortune 500 companies and major football clubs. Finally, we’re executing one of the largest buybacks in crypto: 10% of our circulating supply, approximately $1-2 million.

We’re proving that the personalized internet isn’t a distant future. It’s happening now, and we’re building the infrastructure that makes it possible.