Embodying a “crypto marathon spirit” to combat the industry’s trust crisis, crypto exchange CoinW is focusing on long-term growth through consistent offline community engagement and an eight-year track record of operational resilience and security awareness.
The cryptocurrency industry is grappling with a severe trust crisis. In 2024 alone, an estimated $4.6 billion was lost to rug pulls and scams globally, accounting for 65% of all decentralized finance (DeFi)-related fraud. The rise of AI-generated white papers and fake audits, which were featured in 27% of rug pull scams in 2024, has made things worse.
Faced with mounting losses, users are becoming more risk-averse — demanding transparent operations and community building before trusting any project. This shift has given rise to the “crypto marathon spirit,” a philosophy centered on building resilience and earning trust through sustainable growth rather than chasing short-term hype.
In an industry where anonymity is prevalent — and often exploited by teams seeking to evade accountability — offline engagement has proven particularly effective in demonstrating this commitment. By forgoing the convenience of staying hidden, projects can build trust through offline engagements, offering a tangible contrast to the opacity that has eroded user confidence.
Kicking off the marathon
For CoinW, the marathon spirit is a blueprint for building sustainable infrastructure. Reflecting this long-term vision, the company’s ecosystem brings together CoinW’s centralized platform, GemW’s onchain aggregation technology, PropW’s proprietary trading infrastructure, and DeriW’s layer-2 development aimed at advancing transparent, low-cost settlement solutions — available only in jurisdictions where permitted.
But products alone don’t build trust, a real connection does. In an industry plagued by projects that vanish overnight, CoinW’s marathon spirit is built on a simple, tangible promise: consistent, real-world engagement.
On the global stage, this means sustained visibility at flagship events. CoinW has been a platinum sponsor of Token2049 Singapore for three consecutive years, with keynote, a dedicated lounge and afterparty activations. A similar presence was deployed at Coinfest Asia 2025 in Bali — the focus isn’t on one-time announcements, but on fostering genuine community connections and long-term ecosystem growth.
Beyond major conferences, CoinW is engaging with its community through dedicated campaigns. One example is its 8th Anniversary Marathon, a series of events spanning eight cities, designed to physically embody the crypto marathon spirit of endurance and long-term commitment, under the theme “Trot On To Infinity.”
With four cities completed, including Berlin, Paris, Hong Kong and Shenzhen, the initiative demonstrates the accessibility and accountability that trust requires in an industry where platforms often remain anonymous.
The exchange has also hosted regional meetups in key markets. A regional meetup in Taipei showcased PropW’s technology and engaged participants in educational sessions about market dynamics and platform use, while an event in Hangzhou brought together community members to celebrate their shared journey as “crypto marathoners.”
Commenting on the philosophy, Monika Mlodzianowska, CoinW’s director of strategic partnerships, said:
“The crypto marathon spirit is about showing up, consistently and transparently. It’s how we build lasting relationships and prove our commitment to the long run.”
Onward to a sustainable crypto future
Guided by its marathon spirit, CoinW has spent the last eight years building a foundation of trust through consistent development and a security-first approach. Over the past eight years, CoinW has expanded steadily, building a global community of more than 20 million registered users across supported regions and to date has reported no publicly known material security incidents.
In an industry working to rebuild credibility by shifting the focus from the risks of anonymous teams and short-term speculation to the reliability of accountable platforms, this approach helps lay the groundwork for a more mature and resilient digital asset economy.
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