Wirex Limited announced the release of Wirex in a press release on February 25th 2016 in London. WireX will become available in March 2016.
The press release claims that WireX will be the world’s first hybrid personal banking solution that combines the benefits of blockchain technology with everyday finances.
In the rebranded WireX, all the features of E-Coin, which provides bitcoin debit cards, have also been integrated.
Wirex will offer 3 main services: convenient mobile banking via the Wirex app, instant remittance services, and upgraded 2-way debit cards which allows on-demand conversion between bitcoin and traditional currencies. The services will be available to customers throughout the world, in more than 130 countries.
Why Rebrand E-Coin
Dmitry Lazarichev, the co-founder of WireX, on the reasons for rebranding, said:
“Due to our expertise in the field, our team was able to offer additional services to both Bitcoin and non-Bitcoin community, so we decided to rebrand E-Coin into Wirex.Wirex is much more than a bitcoin card. We felt the name reflects what we want it to be.”
The press release stated:
“The success of E-Coin, which grew into more than 100,000 users within one year proved the huge demand of financial services utilising the blockchain technology. This prompted Wirex Limited to expand its products beyond bitcoin debit cards, in a way that is both accessible and user-friendly to the general public.”
E-Coin users will not be affected by this rebranding, as E-Coin services will continue as usual, and users will also be able to make use of the additional services from WireX, once it is launched.
Dmitry Lazarichev said:
“There will be no changes to E-Coin users - all bitcoin debit card services will continue as normal and will not be affected during the integration process. We will continually update our users via email, and our customer service support will be happy to answer any questions.”