The team at Emer claim to have matched blockchain solutions and comprehensive technical approaches for solving issues related to current centralized models of commerce.

Eugene Shumilov, CEO at Emercoin, reflecting on the origins of Emercoin says:

“I am often asked why EmerCoin is named so. It is from the word ‘emergence’ — signifying the emergence of new properties in the system, more than the sum of its components. This is fusion, synthesis, evolution.”

As a leader in blockchain-based network security solutions, and worldwide Public Key Infrastructure (PKI), Emercoin has focused on three areas they feel they can add the most value: the workings of the Internet, online advertising and legal verification practices.

Eugene Shumilov, CEO at Emercoin

Making distributed Internet possible

In a centralized world, Domain Name System (DNS), Secure Shell (SSH) and Secure Sockets Layer (SSL) services are often offered by default by domain name registries or hosting companies. They all offer pretty much the same features and weaknesses. Despite many hosting and domain companies being well-guarded from an IT perspective, they are still subject to DDOS attacks and even governmental influence. For a company operating within a region of the world which might be subject to censorship or attack from hackers, a decentralized platform for a DNS, SSH and SSL is a saving grace.

The company HashCoins uses Emer’s emcSSL/emcSSH technologies to manage their distributed mining pools. Even websites blocked by regional governments are able to operate without interruption using the distributed Emercoin DNS systems.

Blockchain for Legal records and verification

The Emer platform claims to offer Digital proof-of-ownership to merchants who are looking for both scalably and to transparently store records of both digital and physical assets on the blockchain.

From a resolution of land title disputes between law offices to licensing associated with anything from streaming video services to anti-virus software subscription, the Emer platform claims the ability to manage these processes. In addition, the verification of these records is much simpler to access and complete using the Emer platform as all records are kept securely and accurately on the blockchain. This can lower costs and the time spent both from a customer perspective and from a lawyer’s perspective, removing the need to deal with physical documents to complete routine transactions.

Blockchain for advertising

One problem for several websites is online advertising, a key source of revenue, and managing payment models with advertisers.

Both ContextOne and Advendor use emcLNX as basic technology for their ad-tech businesses which allow them to more efficiently manage contracts between advertisers and publishers and the delivery of traffic or clicks between them. Using decentralized blockchain ledger technology through Emer, the often mysterious space between publisher, advertisers and the middleman has been bridged.

With an eye towards innovation, Emer and Emercoin are also looking to use their blockchain technology to move into the area of streaming content online. By using a decentralized, peer-to-peer payment model, users could pay through their browser for the exact amount of content they wish to consume.

Versatile currency

Founded by Shumilov in December 2013, Emercoin was established as the currency for a variety of Internet projects including social networks, research projects, networking, and gaming, as well as supporting and sponsoring high-tech projects such as robotics, electric vehicles and submersibles.

Shumilov recalls:

“At that time we offered the library for streaming content payment in SIP telephony. We hoped that the counterparties would be able to exchange traffic and money at the same time. Perhaps this method was ahead of its time since telephone operators were skeptical, which was a real pity. After some improvements our library was allowed to make money on any type of streaming content.”

Now Emer claims to be a platform which offers two primary product umbrellas, a blockchain-based platform for a variety of services including security, advertising, and legal. Additionally, it has a payment services unit in Emercoin which also runs through the Emer platform.

For developers seeking to build products or solutions based on the Emer platform, they have provided a quick-start guide for deploying an Emercoin wallet on an Ubuntu instance within Microsoft Azure.  This move is integrated into the "Blockchain Engine" project, designed to easily integrate blockchain innovations into existing businesses and startups.

Stanislav Polozov, Chief marketing officer at Emercoin, says about the future of blockchain technology:

“We want to be in the market for a long time and provide a bunch of services. We’re not a pump-and-dump coin. VPN peer-to-peer connections — any protocols for that matter — can be made absolutely safe using blockchain. We will build on other protocols if enough people need them.”