The freshly launched Ethereum-based “Moonbirds” nonfungible token (NFT) project is soaring to the top of the trade volume charts after generating $290 million worth of sales in just four days.

There are 10,000 computer-generated pixel owl avatar NFTs in total, which were promptly sold out on Saturday for a mint price of 2.5 Ether (ETH) per NFT, or $7,700 at the time of writing. The floor price, or minimum average sale, has since exploded on secondary markets, with OpenSea currently showing a hefty sum of 18.45 ETH, or $56,800 at the time of writing.

According to data from CryptoSlam, the project has generated more than $289.9 million worth of secondary sales; the figure also includes mint sales. The figure places the project as the top-selling NFT collection over the seven-day and 30-day metrics and second over the past 24 hours.

Looking at the 30-day chart, the gulf in volume is notable, with “Moonbirds’” NFT sales figures a whopping 52% ahead of second-placed “Azuki” and its $189.3 million worth of volume and 76% of the Bored Ape Yacht Club (BAYC) at $164.6 million.

DappRadar also highlighted that the “Moonbirds” #7963 NFT fetched the ninth-largest sale of all NFT collections over the past week at 135 ETH, or $410,000 at the time of writing.

Top NFT Sales over past week: DappRadar

The “Moonbirds” project is following a similar route to the BAYC by launching utility-focused NFTs that grant holders access to a private ecosystem and membership club.

According to the project’s roadmap, hodler benefits will include priority access to future drops, a membership club, merchandise and early access to an upcoming metaverse platform named “Project Highrise.”

The “Moonbirds” NFT collection was founded by the PROOF Collective, which is working on several NFT projects and also acts as an exclusive social club for the 1,000 holders of the “PROOF Collective” NFTs. The collectible membership passes have an eye-watering floor price of 91 ETH, or $278,800 at the time of writing.

“Moonbirds’” impressive launch appears to be a result of investors heavily backing the founding members of the PROOF Collective, which includes tech entrepreneur and Digg founder Kevin Rose along with Web3 investors Justin Mezzell and Ryan Carson.

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An NFT collector who goes by “Cryptolocity” on Twitter highlighted Rose yesterday, noting that they backed the project due to his strong reputation, connections in the Web2 and Web3 worlds, along with his NFT-focused podcast, which has “contained some of the most life-changing ‘alpha’” for his listeners.