The world is largely governed by the creator economy, an economy defined as a class of businesses that rely on the 50 million content curators, bloggers, creators and videographers that bring something new or original into existence.
This differs greatly from the previously defined attention economy, where brands were forced to fight to be the loudest in a saturated market. Now, social media platforms have enabled the easy distribution of content, encouraging the growth of something bigger than a company’s offerings— the creation of communities.
Creators provide value to the economy through their ability to entertain, inspire, and inspire trust in real people. While impactful in concept, the unfortunate reality is the current model favors large corporations ahead of their users.
As a result, creators and influencers alike have found themselves subject to demonetization, intransparent algorithms, unnecessary censorship, abuse of data and a reliance on advertisers for monetization. Furthermore, creators who have established a loyal following on one centralized corporate platform suddenly must face the consequences of being dependent on a set of rules they have no control over.
Addressing these concerns is APPICS, a blockchain company based out of Switzerland. The team operates with the “Passion Rewarded” mission, empowering people across the globe by enabling them to earn crypto for their social media activities with their primary product offering, the APPICS app.
Advancing the creator economy
However, with many apps already in existence, the logical question for users is what makes this offering different from the rest. An APPICS co-founder and COO Uma Hagenguth shares, “APPICS is more than just another social media app. It combines social media, the power of blockchain, NFT, the metaverse and other technologies of the future to bridge the digital world with the real world and provide people from all over the globe with more decentralized and transparent solutions.”
At its core, the APPICS app is designed to alter the way the world perceives social media, allowing creators to get rewarded with cryptocurrency directly from the content and engagement they create.
APPICS aims to turn likes, a commonality on traditional social media, into currency through its underlying technology. Users can earn from sharing content on the platform and other activities like voting and commenting. The platform is built on the Telos (TLOS) blockchain powered by EOSIO, one of the fastest and greenest blockchains in the world, which uses just 0.000001 kWh per transaction.
The APPICS app sets itself apart from other social media applications by tackling the issues of social media today, like censorship and disturbing algorithms. It empowers users through its transparent decentralized reward mechanism, which allows users to choose the allocation of rewards on the platform.
A three-pillar approach
While instrumental in the future of Web 3.0, the APPICS DApp represents only part of the efforts to develop the global community. The project team speaks to the fact that a fundamental shift is necessary in the way the world is conceptualized, in everything from social, to the web, to technology. Therefore, for this transition to be possible, a combination of products, services and education will be required.
From the first pillar to drive education, the APPICS ambassador program was created. It combines a global network of blockchain enthusiasts who use their knowledge for community development initiatives. APPICS ambassador has since grown to include over 150 people in 35 countries around the world who can help carry out the team’s mission through their own immersive events.
The second pillar covers services, including the tokenization of assets, development of marketing strategies and advisory for other crypto projects.
In the final pillar, APPICS focuses on launching products that lower the barrier of entry into the crypto space, including the newly released APPICS DApp, an upcoming NFT marketplace, and even a play-to-earn game. To date, the team has reported 120% growth month over month on the APPICS app, a platform that was named top 3 in social DApps.
Expansion into the NFT Space and future steps
Setting the stage for the next year, APPICS shares their progress towards a nonfungible token (NFT) hybrid marketplace that will also tie into the APPICS app at a later stage, as well as plans to develop a play-to-earn game.
The application is already an important tool for the NFT community, as it allows users to build their community in a network of crypto enthusiasts, display, promote their NFT collections visually on the app and connect NFT sellers and buyers on the platform. Especially since APPICS launched a content category inside the app specifically for NFTs, this makes it a must-have tool next to Discord and Twitter for NFT traders, sellers and collectors alike.
To celebrate the public launch of the APPICS app, there will be a virtual launch party in the metaverse. The event will take place on April 3 in Decentraland (parcel 66/-48), and users can join to experience a digital space to connect with each other and explore the APPICS ecosystem.
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